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Global audience insights from the second quarter of 2024
In the second quarter of 2024, Average Engaged Time declined in the Middle East, mobile audiences grew in Central Asia and Southern Europe, and loyal readership remained highest in Northern…
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Recoup social audiences with the right content, right channel
This article originally appeared on INMA.org. We’ve all seen the reports about the decline of Facebook traffic to news companies in the last year. While not good news, every obstacle is also…
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How relevant is voter fraud to the 2024 election? Here’s what the audience data shows
Though no votes have yet been cast in the 2024 US presidential election, if the 2020 race is any indication, voter fraud will be a topic of interest for both…
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Facebook removed its News tab in the US and Australia. Here’s how it’s affected traffic to publishers
After deprecating the Facebook News tab in the United Kingdom, France, and Germany last year, Meta has now done the same in the United States and Australia. According to Meta,…
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These states may decide the US election. Here’s what they’re reading
In our previous coverage of the US presidential election, we recapped the primaries and analyzed the topics driving political readership. In this installment, we’re focusing on audience trends in swing…
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Tracking the reader journey: A year of subscriber trends
In the hierarchy of traffic and readership, pageviews and new visitors are good, but sustained engagement and subscribers are better. After analyzing traffic, engagement, and loyalty trends across the entire…
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Planning to live blog the next major event? Here’s what to expect for Engaged Time, Recirculation, and traffic sources
Whether it’s unexpected breaking news like severe weather or one of the many elections planned across the world this year, readers will be looking for real-time coverage, and the best…
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The Most Engaging Stories of 2023
Our 2023 edition of The Most Engaging Stories of the year reflects a year in which catastrophes, wars, and obituaries drove news cycles, but the perseverance of the human spirit…
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Our data on the content that drives Google Discover traffic and engagement
As Google Discover continues growing into a major source of traffic for publishers of all sizes, there remains mystery around how exactly Google selects content for it. While some elements…
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How widely do visitors read across news and media sites? Our data on breadth of visit
There’s a clear link between Recirculation and loyalty. The deeper a visitor gets into your site, the more likely they are to return. To keep visitors on site and engaged,…
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When does news become old news? How traffic source, topic, and more impact the lifespan of an article
In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending…
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3 things we learned about social media traffic in 2022
This is part 1 of a 2 part series. For a more detailed look at recent search patterns, please read our companion piece on the Echobox blog. In the past few…
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