Analytics and Reporting
Powerful analytics tools that help publishers turn audience signals into smarter editorial strategies.
Chartbeat’s suite of reporting and data products can help support teams at every level of data comfort. Whether you need quick, ready-made reporting or a fully customizable analytics studio, the Analytics Pro suite ensures that every team in your organization can access the level of detail that fits their needs.
DATA LAB
A powerful data studio inside Chartbeat for comprehensive publisher analytics.
Data Lab gives you the ultimate flexibility to tell compelling stories with data, whether you start with a customizable template for common analyses – like scroll depth, referrer, and visitors – or build your own.
- Collaborate more easily than ever by sharing bespoke dashboards based on your goals and exporting presentation-ready reports.
- Compare traffic, engagement, and scroll across multiple sites in one unified view.
- Analyze up to 24 months of historical data for long-term investigation and historical comparisons.


DATASTREAM
Your data, delivered in detail.
Transform your business with rich, real-time site interaction data.
With Datastream, you get a raw data pipeline of real-time user interactions across your site. Chartbeat sets up and transfers data to your data warehouse, so you can use it as you wish and own it in perpetuity.
- Track a rich dataset of content consumption, with 40+ unique metrics and signals of intent, like Engaged Time and Scroll Depth.
- Enjoy real-time data delivery, so you don’t have to wait for what you need.
- Quickly integrate with internal data sources to provide strategic user insights and build personalized product experiences.
Track your content performance over time with historical analytics tools included in Chartbeat Essentials:
ADVANCED QUERIES
An in-depth look at your publisher analytics.
Use Chartbeat’s configurable reporting tool to build the analyses you need.
- Access metrics and filters from Chartbeat’s tools, plus historical API access.
- Share reports instantly or get recurring reports via email.
- Download CSV results for use in other applications.


Email Reports
Insights and analysis straight to your inbox.
Start each day with relevant site, section, and author data through recurring email reports containing unique automated insights fueled by Chartbeat data science.
- Identify unique and noteworthy patterns and trends in your audience data with detailed content metrics.
- Preview individual reports, manage subscriptions, and easily share reports through email format.
- Gather additional details by integrating with the Historical Dashboard which features comprehensive historical data and content performance KPIs.
Want to learn more? Let’s talk.