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In conversation: How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
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In Conversation: Forkast.News on leveraging the power of data for emerging technology coverage
We’ve seen newsrooms across the world leveraging data and real-time insights to inform their editorial decisions and create the right content to keep their audiences engaged. Forkast.News is one of…
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How AS.com found sports coverage success in the age of COVID-19
The first half of 2020, as for so many in media, was a difficult time for sports coverage. With football leagues around the world sidelined, Formula 1 races halted, and…
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The Marshall Project on engaging new audiences, supporting its mission with data
Editor’s note: This post has been adapted from a video case study (clips included below) conducted with members of The Marshall Project’s editorial team in late 2019. The Marshall Project’s…
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Behind the data: L.A. Times’ use of raw data pipelines for deeper audience analysis
The Los Angeles Times has been covering Southern California for more than 138 years. Today, it’s a leading source of breaking news, entertainment, sports, and politics on a national and…
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How ABC13 Houston uses Image Testing to optimize visuals, increase reader engagement
ABC13 covers breaking news and weather for the fourth largest city in the U.S. and, not surprisingly, equips its fast-paced newsroom with innovative and strategic data practices. Longtime users of…
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In conversation: The Independent (UK) on using data, analytics to overcome editorial challenges
We’ve seen recent challenges for newsrooms — a global pandemic, transitioning entire operations to remote production — overwhelmingly translate to higher levels of collaboration than anyone could have ever predicted.…
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How El Tiempo takes an academic approach to digital strategy, democratizing data
For El Tiempo, digital transformation has included a new perspective on data as a way to listen and respond to its audience. Lucas Moretti, a customer success manager at Chartbeat,…
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How UOL uses real-time analytics to understand audiences, stand out in a crowded media landscape
UOL, one of Brazil’s most popular news outlets, first began using Chartbeat in 2017. Their newsroom was previously leveraging free analytics platforms to monitor the 80 million+ people who visit…
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Why customer feedback is essential — and the 7 surefire ways to generate it
(Editor’s note: Chartbeat partnered with technology marketplace G2 to provide insights on customer feedback, an increasingly important resource for product teams) Customer feedback helps you to build a roadmap for…
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Una conversación con Fernanda Brovia, Social Media Manager de Clarín
Con más de 20 millones de visitantes únicos al mes, según información de Comscore, Clarín.com es una de las páginas web de medios más visitadas en Argentina. Clarín se ha…