Testing and Optimization
Chartbeat is the best A/B testing platform for media websites.
Drive higher reader engagement with experimentation and content optimization tools within Chartbeat’s Testing suite. Using these tools, editorial teams can run reader-tested headlines and images on their homepages, and use reader data to drive content decisions.
HEADLINE TESTING
Bring engaged readers to each story with Headline Testing.
Optimize for reader engagement after the first click, and maximize each story’s readership with a headline proven to engage readers.
- Run live tests to optimize headlines with a dynamic algorithm that tracks and serves the best-performing headline during the test.
- Track headlines even as an article’s slot position moves around the page.
- Easily view conclusive results from testing, and export in CSV format for further analysis.
AI-GENERATED HEADLINE SUGGESTIONS
Spend less time writing headlines while optimizing for your audience.
Generate more high-quality headlines and content ideas in less time and boost engagement and click-throughs.
Al suggestions are based on your past successful headlines, in the right tone for the headline’s Section.
- Tailor headline suggestions for the homepage, search, and social, plus the Sections headlines appear in.
- Al suggestions are based on your past successful headlines, in the right tone for the headline’s Section, to ensure the best quality.
- Track how AI-generated suggestions are performing over time and compare their performance to human-generated content.
IMAGE TESTING
Find the picture worth 1,000 words.
Optimize images for your website’s homepage and understand what captures readers’ attention — all in a matter of minutes.
- Quickly upload and run A/B tests for up to ten images on your homepage.
- Track who’s truly engaging with your content post-click.
- Automatically run the winning variant — vital in fast news cycles.
Test and optimize your content in real time with the following tools included in Chartbeat Essentials:
HEADS UP DISPLAY
Adapt and improve what your readers see with scroll depth analytics.
Know which homepage articles in which places are your top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.
Heads Up Display lets you see how content is performing based on its placement on the page.
- Visually compare clickthrough rate to post-click engagement for every link on a page.
- Filter by mobile, tablet, or desktop traffic.
- Use up-to-the-minute scroll depth tracking to understand where readers are dropping off the page, and optimize links, images, layouts, and ads accordingly.
SPIKE AND DROP ALERTS
Get notified about traffic spikes and dips early.
Know when a change in your traffic is a digital news trend or specific to your site.
Alerts tell you when content is getting more – or less – traffic than usual.
- Never miss an opportunity to optimize content before it goes viral.
- Stay ahead of site issues and platform updates with Drop Alerts that track when traffic sources are lower than usual.
- Get alerted via Slack, email, or text message to know exactly when traffic is accelerating, or when a traffic source dips.
REAL-TIME API
Make new experiences for your readers.
Chartbeat’s real-time APIs make it easy to create custom experiences and pull data into your own data.
- Create recommendation engines or most-popular modules on your site.
- Keep readers engaged on your site by automatically serving them content others are already loving.
- Pull data automatically via API to add our unique and comprehensive reader analytics to your internal tools.
Want to learn more? Let’s talk.