Content Strategy Essentials
Chartbeat has the essential content strategy tools that help you increase audience engagement and loyalty.
Chartbeat’s core suite of editorial analytics tools, available with Chartbeat Essentials, has everything your team needs to jumpstart a data-informed content strategy and see the results, in real time and over time.
REAL-TIME DASHBOARD
Find your best readers.
Understand how your audience is connecting with your content in the moment – across platforms, channels, and devices – so you can act to optimize when trends happen with real-time analytics.
- Filter data by sections, authors, location, traffic source and referrer, device type, and more.
- Slice all data by visitor frequency, subscriber status, and native app traffic.
- Integrates with Apple News and Google AMP.
HISTORICAL
Evaluate performance over time.
Intuitively assess content performance metrics, KPIs, and valuable trends over the long term with this editorial dashboard.
- Filter by custom date range, section, author, team, referrer, article length, and AI-generated topics and categories.
- Compare Total Engaged Minutes, Pageviews, Unique Pageviews, and Average Engaged Time for site and articles.
- Quickly understand Search performance with integrated Google Search Console data.
- See Facebook posts linking to your content that are gaining traction at the site and story-level.
BIG BOARD
Keep your newsroom aligned in real time.
Chartbeat’s Big Board makes audience data impossible to miss, giving everyone in the newsroom a clear, high-level view of performance.
- Stay on top of what matters most with large-format displays that spotlight your audience activity in real time.
- Customize views to fit your team.
- Foster a data-driven culture with a tool trusted and recognized in leading newsrooms worldwide.
MULTI-SITE VIEWS
Group your sites together in one dashboard.
Create roll-ups of multiple sites in any configuration to monitor their performance all at once.
- Apply Multi-Site Views to Chartbeat’s Real-Time Dashboard, Big Board, mobile app, and Historical Dashboard.
- Establish and track cross-site or vertical benchmarks.
- Track syndicated article performance across multiple sites by grouping articles by title or content.
Native App integration
Unlock insights into your app audience.
With Chartbeat’s Native App Integration, you can bring your app traffic into the Real-Time and Historical Dashboard to understand and increase audience engagement with your most loyal readers.
- Optimize for loyalty by comparing engagement rates, video views, and conversion data across native app and web audiences.
- Fine-tune your app audience strategy with instant insights into push alerts, video performance, and reader conversions to find what content resonates most.
- Act with confidence using traffic breakdowns, video metrics, and completion events across iOS, Android, and React to guide content and notification decisions.
Chartbeat app
Stay on top of your real-time data anywhere you go.
Understand the pulse of your story across the web with the app version of our flagship product.
Frequently Asked Questions
How far back does Chartbeat’s historical data go?
Chartbeat guarantees 13 months of historical data as standard.
How does Chartbeat measure engaged time?
Chartbeat focuses on real reader attention, not just an open browser tab. Rather than simply how long a page was open, Engaged Time measures how long readers are actively interacting with your content via scrolling or clicking.
How does Chartbeat tell the difference between subscribers and guests?
Chartbeat differentiates site subscribers and guests through subscriber tracking, which is set up with custom parameters. Users can define the logic themselves. For example, a reader with a login might be flagged “registered,” while only those who actually pay are flagged “subscriber.”
Want to learn more? Let’s talk.