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Our playbook for winning over multi-platform audiences
Our events team was in Krakow last week for WAN-IFRA’s World News Congress. In addition to catching up with industry friends and partners and sharing the latest product updates at…
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Global audience insights from the first quarter of 2025
In the first quarter of 2025, Average Engaged Time increased in North America, mobile readership fell in Latin America, and loyal readership remained highest in Northern Europe. Read on for…
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The key metric that predicts return visits to your site
When 86% of new visitors won’t return to your website in the next 7 days, there’s a lot riding on the first visit. You only get one chance at a…
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Social video offers increased opportunities for media companies in 2025
This article originally appeared on INMA.org. In a recent survey of media leaders from around the world, two findings really stood out: At Chartbeat and Tubular Labs, we think about these topics every day, and it’s clear…
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Global audience insights from the fourth quarter of 2024
In the fourth quarter of 2024, Average Engaged Time increased in Africa, mobile readership fell in Southeast Asia, and loyal readership remained highest in Northern Europe. Read on for more…
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The Most Engaging Stories of 2024
Our 2024 edition of The Most Engaging Stories reflects a year in which politics dominated discourse around the world while violence, scandals, and human connection also found significant audiences. As…
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What we learned from a year’s worth of election data
This article originally appeared on INMA.org. While it only took one night to declare the next president of the United States of America, those who have been following the campaign…
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Does reading about Harris or Trump affect how we read other election topics?
Throughout our coverage of the 2024 US presidential election, we’ve tracked the topics of importance to both voters and candidates. Topics like the economy and education have continually been the…
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Video, strategically placed links are among 8 ways to keep readers engaged
This article originally appeared on INMA.org. There is always room for improvement in audience engagement. This is especially true when you consider 45% of readers who load an article will…
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Global audience insights from the third quarter of 2024
In the third quarter of 2024, Average Engaged Time was highest in the Middle East, Search traffic increased across the world, and pageviews from loyal visitors decreased in Southeast Asia.…
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How BBC, Newsday, and The Hill are winning on search and social as platforms deprioritize news
At the Online News Association’s annual conference, Chartbeat’s Brad Streicher hosted a conversation with BBC’s Anne Look Thiam, Newsday’s Gabby Vukelić, and The Hill’s Will Federman to find out how…
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In conversation: Elevating your headline game with AI
In today’s digital news landscape, publishers have mere seconds to hook readers with a headline. The hook requires finding the tipping point where just enough has been shared to entice…
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