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In conversation: Elevating your headline game with AI
In today’s digital news landscape, publishers have mere seconds to hook readers with a headline. The hook requires finding the tipping point where just enough has been shared to entice…
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Election rewind: Looking back at June and July on the campaign trail
As we await the news of who Kamala Harris will choose to join her on the Democrats’ ticket for president, let’s take a look back at the whirlwind of political…
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Global audience insights from the second quarter of 2024
In the second quarter of 2024, Average Engaged Time declined in the Middle East, mobile audiences grew in Central Asia and Southern Europe, and loyal readership remained highest in Northern…
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Recoup social audiences with the right content, right channel
This article originally appeared on INMA.org. We’ve all seen the reports about the decline of Facebook traffic to news companies in the last year. While not good news, every obstacle is also…
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How relevant is voter fraud to the 2024 election? Here’s what the audience data shows
Though no votes have yet been cast in the 2024 US presidential election, if the 2020 race is any indication, voter fraud will be a topic of interest for both…
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Facebook removed its News tab in the US and Australia. Here’s how it’s affected traffic to publishers
After deprecating the Facebook News tab in the United Kingdom, France, and Germany last year, Meta has now done the same in the United States and Australia. According to Meta,…
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These states may decide the US election. Here’s what they’re reading
In our previous coverage of the US presidential election, we recapped the primaries and analyzed the topics driving political readership. In this installment, we’re focusing on audience trends in swing…
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In conversation: How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
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A Recommendation Engine built for the speed of news
The Chartbeat Recommendation Engine is a new suite of APIs that publishers can use to populate a “related news” or “read more” section on their websites. It uses deep learning…
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When does news become old news? How traffic source, topic, and more impact the lifespan of an article
In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending…
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3 things we learned about social media traffic in 2022
This is part 1 of a 2 part series. For a more detailed look at recent search patterns, please read our companion piece on the Echobox blog. In the past few…
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