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Our playbook for winning over multi-platform audiences
Our events team was in Krakow last week for WAN-IFRA’s World News Congress. In addition to catching up with industry friends and partners and sharing the latest product updates at…
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Global audience insights from the first quarter of 2025
In the first quarter of 2025, Average Engaged Time increased in North America, mobile readership fell in Latin America, and loyal readership remained highest in Northern Europe. Read on for…
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The key metric that predicts return visits to your site
When 86% of new visitors won’t return to your website in the next 7 days, there’s a lot riding on the first visit. You only get one chance at a…
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Global audience insights from the fourth quarter of 2024
In the fourth quarter of 2024, Average Engaged Time increased in Africa, mobile readership fell in Southeast Asia, and loyal readership remained highest in Northern Europe. Read on for more…
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What we learned from a year’s worth of election data
This article originally appeared on INMA.org. While it only took one night to declare the next president of the United States of America, those who have been following the campaign…
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Does reading about Harris or Trump affect how we read other election topics?
Throughout our coverage of the 2024 US presidential election, we’ve tracked the topics of importance to both voters and candidates. Topics like the economy and education have continually been the…
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Global audience insights from the third quarter of 2024
In the third quarter of 2024, Average Engaged Time was highest in the Middle East, Search traffic increased across the world, and pageviews from loyal visitors decreased in Southeast Asia.…
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Election rewind: Looking back at June and July on the campaign trail
As we await the news of who Kamala Harris will choose to join her on the Democrats’ ticket for president, let’s take a look back at the whirlwind of political…
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Global audience insights from the second quarter of 2024
In the second quarter of 2024, Average Engaged Time declined in the Middle East, mobile audiences grew in Central Asia and Southern Europe, and loyal readership remained highest in Northern…
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Recoup social audiences with the right content, right channel
This article originally appeared on INMA.org. We’ve all seen the reports about the decline of Facebook traffic to news companies in the last year. While not good news, every obstacle is also…
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How relevant is voter fraud to the 2024 election? Here’s what the audience data shows
Though no votes have yet been cast in the 2024 US presidential election, if the 2020 race is any indication, voter fraud will be a topic of interest for both…
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Facebook removed its News tab in the US and Australia. Here’s how it’s affected traffic to publishers
After deprecating the Facebook News tab in the United Kingdom, France, and Germany last year, Meta has now done the same in the United States and Australia. According to Meta,…
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