We are leaders of the real-time revolution.
We partner with doers – editors, writers, marketers, developers, those who create and build the content that users see and interact with online – to deliver the data they need, when they need it.
Our real-time information gives these front-line teams instantly understandable data on their users’ emergent behavior – and the power to react to it.
It ends the command-and-control setup where higher-ups dictate tactical moves that the front-line should make.
Instead, it empowers the front-line to be autonomous. To take real-time action based on strategic guidelines. To take the right decisions, the right actions at the right time.
How we're different
What do you know about traditional analytics or even real-time analytics? Nah, we don’t do that. Nope, not that either.
We’re not focused on understanding typical behaviors or patterns over the same content - like how someone signs up on your site and becomes a visitor. That’s what most traditional analytics do.
And we’re not just focused on checking in with your users when they load the page or click on something to give you faster information. That’s what most real-time data services do.
We’re focused on unusual behavior happening across the social web and how that affects constantly changing content - the content that might not have existed yesterday, might not be looked at tomorrow but today is driving your site.
And to do that, we can’t just rely on traffic or page views, like Google Analytics or the like does. Instead, we check in constantly (every few seconds) with your site’s users to see where they are and what they’re doing. Are they visiting a page you had totally forgotten about? Or reading your newest blog post? Are they writing comments or barely scrolling down the page?
This is the important stuff. Because this is the stuff you act upon. And when you can react to information in real time, you make a real difference. Reacting two days later or checking in against your quarterly goals spreadsheet at the end of the year doesn’t get you anywhere.
Real-time data in the hands of those people who can do, who have the power to change and adapt right now.
That’s the power of real time.
That’s what changes businesses.
That’s what leads industries.
How we're built
In addition to good ol’ fashion blood, sweat and the occasional engineer’s tears, we use some amazing technology.
Python is our backend programming language of choice. It's powerful and dynamic with a clear syntax and a mature standard library.
Amazon Web Services
We are fully hosted on Amazon Web Services. It gives us the flexibility to rapidly scale our systems, and test new features and products with close to no lead time.
From humongous, MongoDB is a scalable, high-performance, open source, document-oriented database. It bridges the gap between key-value stores (which are fast and highly scalable) and traditional RDBMS systems (which provide rich queries and deep functionality).