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Global audience insights from the first quarter of 2025
In the first quarter of 2025, Average Engaged Time increased in North America, mobile readership fell in Latin America, and loyal readership remained highest in Northern Europe. Read on for…
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The key metric that predicts return visits to your site
When 86% of new visitors won’t return to your website in the next 7 days, there’s a lot riding on the first visit. You only get one chance at a…
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Social video offers increased opportunities for media companies in 2025
This article originally appeared on INMA.org. In a recent survey of media leaders from around the world, two findings really stood out: At Chartbeat and Tubular Labs, we think about these topics every day, and it’s clear…
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The Most Engaging Stories of 2024
Our 2024 edition of The Most Engaging Stories reflects a year in which politics dominated discourse around the world while violence, scandals, and human connection also found significant audiences. As…
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What we learned from a year’s worth of election data
This article originally appeared on INMA.org. While it only took one night to declare the next president of the United States of America, those who have been following the campaign…
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Does reading about Harris or Trump affect how we read other election topics?
Throughout our coverage of the 2024 US presidential election, we’ve tracked the topics of importance to both voters and candidates. Topics like the economy and education have continually been the…
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Video, strategically placed links are among 8 ways to keep readers engaged
This article originally appeared on INMA.org. There is always room for improvement in audience engagement. This is especially true when you consider 45% of readers who load an article will…
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Global audience insights from the third quarter of 2024
In the third quarter of 2024, Average Engaged Time was highest in the Middle East, Search traffic increased across the world, and pageviews from loyal visitors decreased in Southeast Asia.…
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In conversation: Elevating your headline game with AI
In today’s digital news landscape, publishers have mere seconds to hook readers with a headline. The hook requires finding the tipping point where just enough has been shared to entice…
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Recoup social audiences with the right content, right channel
This article originally appeared on INMA.org. We’ve all seen the reports about the decline of Facebook traffic to news companies in the last year. While not good news, every obstacle is also…
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In conversation: How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
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How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
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