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What we learned from a year’s worth of election data
This article originally appeared on INMA.org. While it only took one night to declare the next president of the United States of America, those who have been following the campaign…
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Does reading about Harris or Trump affect how we read other election topics?
Throughout our coverage of the 2024 US presidential election, we’ve tracked the topics of importance to both voters and candidates. Topics like the economy and education have continually been the…
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Video, strategically placed links are among 8 ways to keep readers engaged
This article originally appeared on INMA.org. There is always room for improvement in audience engagement. This is especially true when you consider 45% of readers who load an article will…
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Global audience insights from the third quarter of 2024
In the third quarter of 2024, Average Engaged Time was highest in the Middle East, Search traffic increased across the world, and pageviews from loyal visitors decreased in Southeast Asia.…
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In conversation: Elevating your headline game with AI
In today’s digital news landscape, publishers have mere seconds to hook readers with a headline. The hook requires finding the tipping point where just enough has been shared to entice…
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Recoup social audiences with the right content, right channel
This article originally appeared on INMA.org. We’ve all seen the reports about the decline of Facebook traffic to news companies in the last year. While not good news, every obstacle is also…
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In conversation: How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
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How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
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Global Audience Insights: Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.…
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Is there an optimal article length? The relationship between word count and engagement
Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported long reads. Write too much and you might lose readers who are just looking…
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