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Global audience insights from the second quarter of 2026
In the second quarter of 2026, Average Engaged Time remained highest in Central/Eastern Europe, search traffic increased in Africa, and reader loyalty was strongest in Northern and Southern Europe. Read…
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Pageviews are down, but AI’s impact is complicated
This article originally appeared on INMA.org. Headlines about AI’s effect on publisher traffic have been hard to miss. But when you look at the actual data across billions of pageviews, the…
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Global audience insights from the first quarter of 2026
In the first quarter of 2026, Average Engaged Time increased by 4.6 seconds in Central/Eastern Europe. Meanwhile, search traffic decreased sharply in the Middle East and Central Asia, and mobile…
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Global audience insights from the fourth quarter of 2025
In the fourth quarter of 2025, Average Engaged Time remained highest in Central/Eastern Europe, social traffic increased across multiple regions, and reader loyalty saw a sharp increase in Africa. Read…
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The Most Engaging Stories of 2025
Our 2025 edition of The Most Engaging Stories reflects a year in which political figures dominated discourse around the world while violence, celebrity tributes, and health and science also found…
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Global audience insights from the third quarter of 2025
In the third quarter of 2025, Average Engaged Time fell across multiple regions, Mobile readership remained steady across a majority of regions, and Loyal readership remained highest in Northern Europe.…
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The traffic source driving 40% of your pageviews
At any given moment, around 40% of your traffic isn’t coming from Google or Facebook. It’s coming from your own site. That’s internal traffic – the clicks readers make once…
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Global audience insights from the second quarter of 2025
In the second quarter of 2025, Average Engaged Time increased in the Middle East, mobile readership fell in Central Asia, and loyal readership remained highest in Northern Europe. Read on…
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Our playbook for winning over multi-platform audiences
Our events team was in Krakow last week for WAN-IFRA’s World News Congress. In addition to catching up with industry friends and partners and sharing the latest product updates at…
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Global audience insights from the first quarter of 2025
In the first quarter of 2025, Average Engaged Time increased in North America, mobile readership fell in Latin America, and loyal readership remained highest in Northern Europe. Read on for…
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The key metric that predicts return visits to your site
When 86% of new visitors won’t return to your website in the next 7 days, there’s a lot riding on the first visit. You only get one chance at a…
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Social video offers increased opportunities for media companies in 2025
This article originally appeared on INMA.org. In a recent survey of media leaders from around the world, two findings really stood out: At Chartbeat and Tubular Labs, we think about these topics every day, and it’s clear…
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