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Global audience insights from the fourth quarter of 2025
In the fourth quarter of 2025, Average Engaged Time remained highest in Central/Eastern Europe, social traffic increased across multiple regions, and reader loyalty saw a sharp increase in Africa. Read…
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The Most Engaging Stories of 2025
Our 2025 edition of The Most Engaging Stories reflects a year in which political figures dominated discourse around the world while violence, celebrity tributes, and health and science also found…
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Global audience insights from the third quarter of 2025
In the third quarter of 2025, Average Engaged Time fell across multiple regions, Mobile readership remained steady across a majority of regions, and Loyal readership remained highest in Northern Europe.…
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The traffic source driving 40% of your pageviews
At any given moment, around 40% of your traffic isn’t coming from Google or Facebook. It’s coming from your own site. That’s internal traffic – the clicks readers make once…
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Global audience insights from the second quarter of 2025
In the second quarter of 2025, Average Engaged Time increased in the Middle East, mobile readership fell in Central Asia, and loyal readership remained highest in Northern Europe. Read on…
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Our playbook for winning over multi-platform audiences
Our events team was in Krakow last week for WAN-IFRA’s World News Congress. In addition to catching up with industry friends and partners and sharing the latest product updates at…
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Global audience insights from the first quarter of 2025
In the first quarter of 2025, Average Engaged Time increased in North America, mobile readership fell in Latin America, and loyal readership remained highest in Northern Europe. Read on for…
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The key metric that predicts return visits to your site
When 86% of new visitors won’t return to your website in the next 7 days, there’s a lot riding on the first visit. You only get one chance at a…
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Social video offers increased opportunities for media companies in 2025
This article originally appeared on INMA.org. In a recent survey of media leaders from around the world, two findings really stood out: At Chartbeat and Tubular Labs, we think about these topics every day, and it’s clear…
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The Most Engaging Stories of 2024
Our 2024 edition of The Most Engaging Stories reflects a year in which politics dominated discourse around the world while violence, scandals, and human connection also found significant audiences. As…
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What we learned from a year’s worth of election data
This article originally appeared on INMA.org. While it only took one night to declare the next president of the United States of America, those who have been following the campaign…
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Does reading about Harris or Trump affect how we read other election topics?
Throughout our coverage of the 2024 US presidential election, we’ve tracked the topics of importance to both voters and candidates. Topics like the economy and education have continually been the…
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