Our 2020 version of The Most Engaging Stories is a reflection of a year marked by a global pandemic and drama-filled U.S. election cycle. Of the most engaging articles in…

We saw significant fluctuations in reader traffic and Engaged Time across our global network in 2020, unsurprising in a year when readers turned to media sites for timely information on…

Now that election night has come and gone, we wanted to take a fresh look at our audience data before, during, and after the results were tallied. Just as important,…

As more publishers add Image Testing to their optimization toolkit, our Data Science team is beginning to see the impact on homepage performance. Therefore, we wanted to analyze our early…

Our previous pre-election data analysis of candidates showed a significant disparity in reader attention, with President Trump garnering far more engagement than his opponent, former Vice President Joe Biden. Now…

The past three months of measuring audience attention and engagement data has proven to be as unpredictable as 2020, evidenced by the fluctuations we’re seeing across traffic and reader engagement…

Content creators understand the importance of a defined social media strategy, but how well do they actually know their social audiences?  We know that social audiences interact with content in…

Editor’s note: A version of this post first appeared on the Digital Content Next blog. As we continue our analysis of the impact of Covid-19 on audience engagement throughout the…

Our analysis of global reader traffic from the first quarter of this year showed us the calm before the storm. We saw key metrics such as Engaged Time and loyalty…