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How the longest Facebook outage since 2008 affected the way readers found and consumed news content
Early last month, Facebook users found themselves refreshing their browsers and apps to no avail. The social media giant had gone down, and Facebook’s outage lasted until service was restored…
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Facebook traffic drops, but not all regions have been affected
Chartbeat customers often ask about global referrer trends, to help put their own data into context. In recent weeks, several of our partners have reported seeing a notable drop in…
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Growth in search traffic, engagement: Global data insights for Q1 2021
The first quarter of the new year saw notable growth in search traffic across our global network, along with a few surprises in regions with the highest Average Engaged Time.…
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Have readers moved past Trump? What current audience trends tell us
While former President Donald Trump dominated reader engagement for much of last year, we wondered if those audience trends would continue, or begin to tilt in favor of current President…
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The 3 topics that caught our attention this past year: Analysis & findings
News consumption reached unforeseen highs in 2020, but it was three topics — Covid-19, protests and social movements, and the U.S. election — that drew outsized attention from audiences. Below,…
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When Australian media went dark on Facebook: A timeline and analysis
Publishers across Australia abruptly saw their content go dark on Facebook last month, limiting their ability to reach audiences across the world. Now that the ban has been lifted and…
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Does headline testing lose value over time? Our data behind its lasting impact on engagement
Headline experimentation has become an increasingly popular tool among our global partners. Some of the largest publishers in the world deem it essential to homepage optimization — we’ve seen websites…
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Subscriptions analysis: How content attribution impacts conversions
Our ongoing analysis of 2020 trends has led us to consider how content attribution patterns drive readers to subscribe. In particular, we wondered: How could we best assign a weight…
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Loyal readers in perspective: Analyzing engagement data across audiences
Our analysis of engagement data and trends over the past year led us to another important question — did all of the changes to our lives related to the pandemic…
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Reader loyalty, search traffic climbs to end year: Fourth quarter analysis
The year ended much like it began — with reader engagement highest in Latin America and the strongest reader loyalty in Europe, according to our last audience analysis of 2020.…
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Device and platform data trends in 2020: Our analysis
After analyzing reader traffic data from this past year, our Data Science team next wanted to understand the impact of devices and platforms on audience engagement in 2020. More from…
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The Most Engaging Stories of 2020
Our 2020 version of The Most Engaging Stories is a reflection of a year marked by a global pandemic and drama-filled U.S. election cycle. Of the most engaging articles in…