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The flip to mobile-first
It is official: we are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all Mobile traffic (direct and referred) caught up with Desktop (see…
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What we thought we knew about mobile readers
Are desktop homepage readers engaging with content more than mobile readers? New data suggests they are not. For the last several years, we’ve had the mindset that mobile readers are…
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Putting research into play to prepare for 2018 World Cup website traffic
The 2018 World Cup starts in Russia next week, and your sites are bound to see spikes in traffic as readers tune in to each match over the course of…
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Mobile Direct Traffic Eclipses Facebook
New data shows that for the first time, mobile direct-to-site traffic has surpassed Facebook. Could this mean that mobile does not equal social after all? With all of the discussion…
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Google Chrome Suggestions, in more detail than you could possibly want
Two weeks ago, we published an analysis showing the rise of Google Chrome Suggestions (GCS) — suggested links that appear in any new tab of Chrome on mobile devices. In response,…
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This Chrome feature, up 21x, is emerging as the next major traffic source for publishers
This article originally appeared on DCN and Nieman Lab. If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you…
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Google is up: Here’s why that’s good, and what to do about it
This post originally appeared on Digital Content Next. Since January 2017, we’ve watched with interest as traffic from Google Search to publisher sites globally has risen by more than 25%,…
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Working Together to Make Sense of Facebook’s News Feed
At Chartbeat, we are committed to helping our clients and all publishers understand and make sense of the effect that platforms, particularly Facebook traffic, have on the readership of their…
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The 100 Most Engaging Stories of 2017
2017 was filled with authentic and impactful stories that ranged from breaking news to longform portraits of the human experience. We’re at a time when, as The Atlantic editor-in-chief Jeffrey…
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A look back, a look ahead
As 2017 comes to a close, we at Chartbeat find ourselves incredibly grateful for the remarkable year we’ve had. In October, we evolved our brand to match the evolving industry.…
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The Enhanced Art of Writing Headlines
This article first appeared in DCN. What makes a great headline, and why? How can headlines make the casual skimmer stop and read? While much has changed in media’s shift…
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The 5 Big Trends Media Execs Must Understand to Succeed
This article first appeared in DCN after the data was originally presented by Josh Schwartz at ONA17. How has both consumer consumption of news and traffic patterns changed year-over-year? What…
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