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International audience engagement insights: Second quarter 2019
Chartbeat’s second quarter international audience engagement insights indicate a disconnect between the regions with high Engaged Time (The Americas) and those with the largest percentage of loyal readers (Europe). In…
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Taking the temperature of climate change engagement: Our analysis
More readers are paying attention to climate stories today compared to the last two years. Our recent research suggests that increased global coverage has contributed to this growth, but we…
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International audience engagement insights: First quarter 2019
Last year, we saw how the most engaging stories spanned The Americas, Europe, and Asia, proving that sound audience engagement strategies can transcend geographies. The first quarter of 2019 shows…
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We spent more than 400 hours analyzing subscription models—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms such as data analysis, comparing historical trends, and distilling insights…
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Solving for subscriptions: How the Membership Puzzle Project addresses the paid vs non-paid divide
As revenue models shift from advertising to users, digital publishers today need to know more than ever what draws—and keeps—readers. Zeroing in on the 10% who are already the most…
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Channels, conversions, and churn: Why better mobile UX is key for subscriber revenue
Publishers attempting to unlock new sources of reader revenue (most notably through subscription models) are understandably honing in on device usage, particularly when there are an estimated 5.1 billion (via…
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A Chinese news app is quietly referring millions of pageviews — here’s how global publishers can take advantage
Referral traffic to your most engaging content can come from unexpected places. Case in point—Chartbeat’s data science team recently found that TopBuzz, a China-based news aggregation app from ByteDance, was…
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The Most Engaging Stories of 2018
2018 saw familiar political and social themes rise to the top, including Brexit, the Trump administration, the #MeToo movement, and climate change. But it was the deeply investigated and deeply…
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YouTube outage drives 20% increase in traffic
Last Tuesday, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: internet behaviors…
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What happens when Facebook goes down? People read the news
What would the world look like without Facebook? Chartbeat had a glimpse into that on Aug. 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the…
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Research Study: Only 1 in 3 publishers see a clear traffic boost from AMP
AMP traffic in aggregate is increasing, but how widespread is the impact for publishers? Chartbeat, together with The Daily Beast, collaborated on a two-part research study to rigorously quantify the…
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Google’s mobile shifts driving traffic boost to publishers
In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile. In February, we commented on…
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