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The New Speed of Mobile Engagement
This article was originally published on DCN. Download the full study here. Does improving page load time positively impact readership? The Accelerated Mobile Pages (AMP) Project was launched in February…
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Do people actually read what they share on social channels?
According to Chartbeat research, the answer is no. The different ways a visitor can land on your content influence not only what they read, but also how they read.…
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The Political Divide: How Liberals and Conservatives Read the News – or Ignore it
This week, we partnered with The New York Times – The Upshot on a study of supply and demand in the news. Essentially, we sought to uncover how many articles…
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The Results Are In: 2016’s Most Engaging Stories
What a year it was. From major political events like the U.S. Election and Brexit to the summer Olympics; from gun violence and terrorism to gripping personal narrative on issues…
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Bursting Social Bubbles: How Search Overtakes Social During Major News Events
Recently, there’s been a big push for social over search – the idea has emerged that social channels are the main, if not only, sources that consumers turn to to get…
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2016 US Election Traffic: What to Expect and How to Maximize It
Tomorrow’s US elections will bring an unprecedented amount of web traffic to news sites. At Chartbeat, we’re predicting the total volume of readership we measure across the web (including non-news…
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When Should You Post on Social Media?
What time of day is the best for social sharing? Social media strategists are constantly testing and re-testing to find the answer to this timeless question. Of course, time of day nuances…
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Scrolling in the Deep: What reader data shows us about on-page interactions
To scroll or not to scroll? When our reader data shows 35% of desktop users leave a page before scrolling down at all, you should do whatever you can to…
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What Brexit Trends Tell Us About How People Read the News
From the time the UK referendum on EU membership was announced in February, several hundred articles per day were published on the topic of Brexit. This number broke into the…
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Yahoo Jumps to 6th Largest Web Referrer, Attributes Dark Social Traffic
As many major publishers and platforms have transitioned to using HTTPS, a great move for user privacy and security, a side effect has been a commensurate rise in dark social…
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Do Facebook’s Changes Affect Traffic?
Two weeks ago, Facebook opened up its Instant Articles platform to all publishers. And last week, Facebook announced that they will be updating their News Feed algorithm once again. The…
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A Look Back at 2015 & Media-Minded Resolutions for 2016
2015 was a big year for top-quality journalism. Just looking at the 20 most read stories across the Chartbeat network, it’s clear that a heartening mix of longform reports and…
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