When we look at data from across the Chartbeat Universe, one thing that stands out is the difference in how people from around the world engage with content—how long they…

Many publishers would likely argue that the design of the website is as important for enticing readers to engage with the content as the content itself—humans, unfortunately, do judge books…

Over the past few years, Internet traffic has seen major changes. As smartphones become more ubiquitous, more and more people are spending a significant amount of time on the web…

We recently got an interesting question from a client about the connection between engaged time and understanding in news articles. A priori, one may think that there should be a…

Here at Chartbeat, we have a long history of trying to shed light on the sources of your traffic. Since 2012, we’ve helped illuminate the phenomenon known as dark social—where…

Editor’s Note: This article originally appeared in the fall 2014 issue of the Chartbeat Quarterly, our once-a-season data science magazine. When a television program goes to commercial break, we see a…

The story goes like this: Sometime around 1935, the eminent statistician Ronald A. Fisher met a lady. The lady in question had a seemingly outrageous claim: She could tell, simply…

As a data scientist, one of my primary jobs is to interpret large amounts of data and craft a story about about what I discover. Not everyone is a data…

It’s no surprise that A/B testing headlines is all the rage these days—A/B testing is a proven method of increasing conversions and teaches editors how to write better headlines. But…

As you’ve all but certainly heard, Facebook had a major outage midday on Friday. Overall traffic on news sites dropped by 3%, thousands took to Twitter to voice their frustration,…

In the much-circulated New York Times Innovation Report, perhaps the most discussed graph was this one, showing a roughly 40% decline in homepage audience over the past three years. With…

After a month of exciting matches, the Attention Web World Cup has come to a close. In a time-honored tradition (pun intended) Ghana defeated the US with a score of…