Starting today, we’ve updated our definition of return rate in both our Weekly Perspectives and in the Chartbeat Publishing dashboard. Consequently, you’re likely to see a shift in the numbers…

After two weeks of intense international web engagement, our bracket for the Attention Web World Cup is set. Many of the groups came down to the very last game, and…

If you’re anything like me, you’re still in a zombie-like stupor over the last 30 seconds of Sunday night’s USA-Portugal game. It’s astounding how drastically hopes, dreams, and expectations can…

On March 31, the Media Rating Council (MRC) announced it was lifting its advisory on viewable impressions for display advertising, bringing the industry one step closer to transacting on viewability for the first time.…

Last week was the start of the World Cup, which meant the kickoff of Chartbeat’s Attention Web World Cup. We’re just 11 matches in and we’ve already seen some pretty…

The World Cup kicked off yesterday with a fantastic (albeit controversial) game between Brazil and Croatia, with Brazil winning 3 – 1. Over the next month, we soccer fans will…

When we speak with publishers and advertisers, one thing is always very clear to us: Almost as if by their very nature, they’re ready with pen and pad to learn everything…

Current estimates are that nearly 100 million viewers tuned in to watch Seattle’s 43-8 win against Denver last night. Of course, there’ll be many reports that dissect the ways we…

At Chartbeat, we have the great privilege of working with thousands of the world’s online publishers, giving us access to one of the most interesting data sets ever. (Ever!) So,…