Editor’s Note: This article originally appeared in the fall 2014 issue of the Chartbeat Quarterly, our once-a-season data science magazine. When a television program goes to commercial break, we see a…

The story goes like this: Sometime around 1935, the eminent statistician Ronald A. Fisher met a lady. The lady in question had a seemingly outrageous claim: She could tell, simply…

As a data scientist, one of my primary jobs is to interpret large amounts of data and craft a story about about what I discover. Not everyone is a data…

It’s no surprise that A/B testing headlines is all the rage these days—A/B testing is a proven method of increasing conversions and teaches editors how to write better headlines. But…

As you’ve all but certainly heard, Facebook had a major outage midday on Friday. Overall traffic on news sites dropped by 3%, thousands took to Twitter to voice their frustration,…

In the much-circulated New York Times Innovation Report, perhaps the most discussed graph was this one, showing a roughly 40% decline in homepage audience over the past three years. With…

After a month of exciting matches, the Attention Web World Cup has come to a close. In a time-honored tradition (pun intended) Ghana defeated the US with a score of…

Starting today, we’ve updated our definition of return rate in both our Weekly Perspectives and in the Chartbeat Publishing dashboard. Consequently, you’re likely to see a shift in the numbers…

After two weeks of intense international web engagement, our bracket for the Attention Web World Cup is set. Many of the groups came down to the very last game, and…

If you’re anything like me, you’re still in a zombie-like stupor over the last 30 seconds of Sunday night’s USA-Portugal game. It’s astounding how drastically hopes, dreams, and expectations can…

On March 31, the Media Rating Council (MRC) announced it was lifting its advisory on viewable impressions for display advertising, bringing the industry one step closer to transacting on viewability for the first time.…

Last week was the start of the World Cup, which meant the kickoff of Chartbeat’s Attention Web World Cup. We’re just 11 matches in and we’ve already seen some pretty…