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Understanding Your Traffic Sources, Part 2: Direct Traffic
This post marks the second entry in our series on Understanding your Traffic Sources. Today, we’ll be talking through what’s probably the most mismeasured segment of your audience: direct traffic.…
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Chartbeat Report: Understanding Your Social and Homepage Audience
We partnered with Sarah Marshall at Journalism.co.uk on a study about homepage and social audience behaviors. Over a month-long period our data scientist Josh Schwartz analyzing traffic of over 60 billion page…
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Understanding Your Traffic Sources, Part 1: an Introduction
It goes without saying that thoroughly understanding how traffic arrives at your site is critical for audience development efforts – certain traffic sources are ideal for reaching new readers, others may…
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Scroll behavior across the web
You might’ve come across our graphic on Engaged Time below the fold at some point in the last few months in AdAge, Buzzfeed, or on the blog. That figure’s message is simple: even…
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How Engaged Time Affects Brand Recall
Last week, Chartbeat launched a new product, Chartbeat Publishing for Ad Sales. If you haven’t read Alex’s wonderful write-up of the inspiration and genesis of the product, you really ought…
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Webinar: Using Quality Content to Engage Visitors and Build Your Loyal Audience
Josh Schwartz is one of our awesome resident Data Scientists at Chartbeat. He focuses on using machine learning to find human-readable insights from quantitative data. Much of his current research…
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Using Engaged Time to understand your audience
Audience development is a topic on the mind of everyone in publishing, and we here at Chartbeat spend a great deal of time thinking about what actions affect your audience…
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Understanding Engagement Patterns: Mobile vs. Desktop Users
Chartbeat’s TotalTotal is something I can watch forever — I never stop being amazed when I see just how much traffic we’re measuring at any given moment. Self-congratulating aside, I…
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Indecision and Prediction: The Data Driving Election 2012
While tropical storm Sandy demanded our attention much of the past week, many of us are now obsessively checking news sites and political blogs for predictions about tomorrow’s Presidential Election results. Twitter…
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Understanding what Chartbeat is measuring
When people initially think about real-time analytics they often think of it as, “like traditional analytics, only faster.” But what’s often missed is the transformative way Chartbeat measures visitor activity:…
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