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The Telegraph: Monetizing Engagement with Raw Data
Taking a look at the recent history of The Telegraph, a pattern quickly emerges: its focus on digital transformation. After becoming the first newspaper in Britain to produce an online…
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Navigating the New Reader Journey
Today’s readers expect a seamless content experience. When 45% of the readers who land on your site will be gone in fewer than 15 seconds, timing is everything. The implications…
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AS.com: Finding Sports Coverage Success During COVID-19
The first half of 2020, as for so many in media, was a difficult time for sports coverage. With football leagues around the world sidelined, Formula 1 races halted, and…
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Literally Media: 9 Image and Headline Testing Tips from Editorial and Revenue Leadership
Ranked #1 in ComScore’s Humor category, Literally Media has curated a large portfolio of digital comedy and culture brands. They are also, among our global customer base, one of the most experimentation-minded…
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Deseret News: How Headline Testing Energized the Newsroom
Headquartered in Salt Lake City, The Deseret News is among Utah’s most widely-circulated papers. Its newsroom has partnered with Chartbeat since 2013, but hadn’t yet made full use of the…
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Quick Tips for Content Teams: Improving the Reader Experience
TIP 1 Increase engagement to improve the quality of your traffic. The most-viewed area of the page is just above the fold, the line where about 50% of readers will drop…
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7 Tips for Better Headlines
Run more effective tests. Test in high-traffic areas. Optimize the marquee areas on your site to make the best use of your time. Stick to the top of the homepage.…
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Build a Loyal Audience
Competition for reader attention is more challenging than ever, and a lot of journalists are spending their time trying to acquire new readers from platforms like social and search. But…
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Beyond Google Analytics: Why real-time data is essential for publishers
Google’s decision to sunset Universal Analytics in 2023 means that their users will either need to migrate to Google Analytics 4 or seek an alternative for real-time analytics. As a…
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Chartbeat partners with Cuadrilla Capital to deliver new data solutions to the media industry
Today, I am excited to announce that Chartbeat is partnering with Cuadrilla Capital to accelerate our next phase of growth. In addition to their sponsorship, Cuadrilla will bring their expertise…
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Growth in mobile traffic and engagement: Global audience insights from Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.…
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Is there an optimal article length? Our data on the relationship between word count and engagement
Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported longreads. Write too much and you might lose readers who are just looking for…
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