Quick Tips for Content Teams: Improving the Reader Experience

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Increase engagement to improve the quality of your traffic.

The most-viewed area of the page is just above the fold, the line where about 50% of readers will drop off. However, getting readers below that line pays off — we see them reading 3x more. Knowing where your readers are dropping off can lead to better content layouts that encourage stronger reader engagement. Here’s a few tactics you can use to get started:

• Improve lead-ins. A great first sentence can keep readers highly engaged.
• Use powerful quotes. Reposition them higher in the story to encourage deeper reads.
• Simplify information. Readers will drop off if the language gets too complex. Try rephrasing it for your complicated topics.