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  • Quick Tips for Content Teams: Improving the Reader Experience

    TIP 1 Increase engagement to improve the quality of your traffic. The most-viewed area of the page is just above the fold, the line where about 50% of readers will drop…

  • 7 Tips for Better Headlines

    Run more effective tests. Test in high-traffic areas. Optimize the marquee areas on your site to make the best use of your time. Stick to the top of the homepage.…

  • Build a Loyal Audience

    Competition for reader attention is more challenging than ever, and a lot of journalists are spending their time trying to acquire new readers from platforms like social and search. But…