Build a Loyal Audience
Competition for reader attention is more challenging than ever, and a lot of journalists are spending their time trying to acquire new readers from platforms like social and search.
But across all the sites Chartbeat tracks, we see that more than 60% of those new readers who come to your site this week won’t be back next week. The key to true audience development lies in your ability to capitalize on this momentum from external platforms and keep new readers coming back for more!
Make the most of your new visitors.
Once a reader is on a story, there are two clear goals: keeping that reader on the page as long as possible (engaged time), and moving that reader onto another piece of content (recirculation). Both of these actions will increase the likelihood that these readers will return to your site.
Download the full playbook.
