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How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
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How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
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Tips from the Chartcorps: Using developer tools to identify referral sources and more
Due to Google’s frequent updates to their suite of search products, it’s not always clear what is considered Google Search, Google News, or another of their services that help readers…
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Global Audience Insights: Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.…
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The Essential Engagement KPIs for Optimizing Conversion Rates
In partnership with Developing an effective audience engagement strategy is a pivotal step on the road towards revenue goals. Not only can it have a direct impact on monetization through…
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L.A. Times: Using Datastream to Create Custom Dashboards and Understand Data in Real Time
The Los Angeles Times has been covering Southern California for more than 138 years. Today, it’s a leading source of breaking news, entertainment, sports, and politics on a national and…
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Traffic, Engagement, and Loyalty Trends from 2019-2021
Looking back at global audience trends from the past three years to help you look ahead. Content strategies have had to evolve and adapt countless times over the past few…
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Is there an optimal article length? The relationship between word count and engagement
Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported long reads. Write too much and you might lose readers who are just looking…
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Engagement Data and Conversion Strategies that Increase Revenue
presented by Chartbeat CMO, Jill Nicholson, and Poool Content Marketing Manager, Madeleine White, discuss strategies for turning reader engagement into revenue and answer questions about audience engagement, conversion funnels, and more.
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AS.com: Finding Sports Coverage Success During COVID-19
The first half of 2020, as for so many in media, was a difficult time for sports coverage. With football leagues around the world sidelined, Formula 1 races halted, and…
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The Independent (UK): Overcoming Editorial Challenges Using Data and Analytics
We’ve seen recent challenges for newsrooms — a global pandemic, transitioning entire operations to remote production — overwhelmingly translate to higher levels of collaboration than anyone could have ever predicted.…