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Navigating the New Reader Journey
Today’s readers expect a seamless content experience. When 45% of the readers who land on your site will be gone in fewer than 15 seconds, timing is everything. The implications…
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AS.com: Finding Sports Coverage Success During COVID-19
The first half of 2020, as for so many in media, was a difficult time for sports coverage. With football leagues around the world sidelined, Formula 1 races halted, and…
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The Independent (UK): Overcoming Editorial Challenges Using Data and Analytics
We’ve seen recent challenges for newsrooms — a global pandemic, transitioning entire operations to remote production — overwhelmingly translate to higher levels of collaboration than anyone could have ever predicted.…
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ABC13 Houston: Using Image Testing to Optimize Visuals and Increase Reader Engagement
ABC13 covers breaking news and weather for the fourth largest city in the U.S. and, not surprisingly, equips its fast-paced newsroom with innovative and strategic data practices. Longtime users of…
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Literally Media: 9 Image and Headline Testing Tips from Editorial and Revenue Leadership
Ranked #1 in ComScore’s Humor category, Literally Media has curated a large portfolio of digital comedy and culture brands. They are also, among our global customer base, one of the most experimentation-minded…
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Deseret News: How Headline Testing Energized the Newsroom
Headquartered in Salt Lake City, The Deseret News is among Utah’s most widely-circulated papers. Its newsroom has partnered with Chartbeat since 2013, but hadn’t yet made full use of the…
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Quick Tips for Content Teams: Improving the Reader Experience
TIP 1 Increase engagement to improve the quality of your traffic. The most-viewed area of the page is just above the fold, the line where about 50% of readers will drop…
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7 Tips for Better Headlines
Run more effective tests. Test in high-traffic areas. Optimize the marquee areas on your site to make the best use of your time. Stick to the top of the homepage.…
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Build a Loyal Audience
Competition for reader attention is more challenging than ever, and a lot of journalists are spending their time trying to acquire new readers from platforms like social and search. But…
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Beyond Google Analytics: Why real-time data is essential for publishers
Google’s decision to sunset Universal Analytics in 2023 means that their users will either need to migrate to Google Analytics 4 or seek an alternative for real-time analytics. As a…
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Chartbeat partners with Cuadrilla Capital to deliver new data solutions to the media industry
Today, I am excited to announce that Chartbeat is partnering with Cuadrilla Capital to accelerate our next phase of growth. In addition to their sponsorship, Cuadrilla will bring their expertise…
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Growth in mobile traffic and engagement: Global audience insights from Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.…
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