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Subscriptions analysis: How content attribution impacts conversions
Our ongoing analysis of 2020 trends has led us to consider how content attribution patterns drive readers to subscribe. In particular, we wondered: How could we best assign a weight…
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Loyal readers in perspective: Analyzing engagement data across audiences
Our analysis of engagement data and trends over the past year led us to another important question — did all of the changes to our lives related to the pandemic…
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Reader loyalty, search traffic climbs to end year: Fourth quarter analysis
The year ended much like it began — with reader engagement highest in Latin America and the strongest reader loyalty in Europe, according to our last audience analysis of 2020.…
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Device and platform data trends in 2020: Our analysis
After analyzing reader traffic data from this past year, our Data Science team next wanted to understand the impact of devices and platforms on audience engagement in 2020. More from…
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The Most Engaging Stories of 2020
Our 2020 version of The Most Engaging Stories is a reflection of a year marked by a global pandemic and drama-filled U.S. election cycle. Of the most engaging articles in…
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Reader traffic and engagement in 2020: By the numbers
We saw significant fluctuations in reader traffic and Engaged Time across our global network in 2020, unsurprising in a year when readers turned to media sites for timely information on…
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How readers engaged leading up to election night and beyond: Research update
Now that election night has come and gone, we wanted to take a fresh look at our audience data before, during, and after the results were tallied. Just as important,…
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Image Testing’s impact on homepage engagement: What we’ve learned so far
As more publishers add Image Testing to their optimization toolkit, our Data Science team is beginning to see the impact on homepage performance. Therefore, we wanted to analyze our early…
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Audience engagement with the U.S. election candidates: Research update
Our previous pre-election data analysis of candidates showed a significant disparity in reader attention, with President Trump garnering far more engagement than his opponent, former Vice President Joe Biden. Now…
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How have readers engaged with content on the presidential candidates? Our analysis
As the 2020 Presidential Election quickly approaches, we at Chartbeat have been just as interested in the campaign as you have been. With global news publishers accounting for a great…
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Measuring audience attention and interactions across the world: Third quarter 2020
The past three months of measuring audience attention and engagement data has proven to be as unpredictable as 2020, evidenced by the fluctuations we’re seeing across traffic and reader engagement…
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Run your own social media experiments in 4 key steps
Content creators understand the importance of a defined social media strategy, but how well do they actually know their social audiences? We know that social audiences interact with content in…
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