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Clicks, Coins, and Eight Cups of Tea
The story goes like this: Sometime around 1935, the eminent statistician Ronald A. Fisher met a lady. The lady in question had a seemingly outrageous claim: She could tell, simply…
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On the Facebook News Feed Algorithm Changes and Why Short-Form Content Will Be Just Fine
Facebook announced today that is is making some changes to its News Feed algorithm to combat clickbait. Primarily, the social network will be looking at how much time people spend…
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Automatic Storytelling: Or, How to Build Your Very Own Data Scientist
As a data scientist, one of my primary jobs is to interpret large amounts of data and craft a story about about what I discover. Not everyone is a data…
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How Long Does It Take to Get Accurate A/B Test Results?
It’s no surprise that A/B testing headlines is all the rage these days—A/B testing is a proven method of increasing conversions and teaches editors how to write better headlines. But…
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What Does Viewability Mean for Publishers?
This is the second post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to…
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Traffic During the Facebook Outage
As you’ve all but certainly heard, Facebook had a major outage midday on Friday. Overall traffic on news sites dropped by 3%, thousands took to Twitter to voice their frustration,…
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The Homepage, Social, and the Rise of Mobile
In the much-circulated New York Times Innovation Report, perhaps the most discussed graph was this one, showing a roughly 40% decline in homepage audience over the past three years. With…
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What Is Viewability?
This is the first post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to…
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Attention Web World Cup Wrap-Up: Sample Size and Variability
After a month of exciting matches, the Attention Web World Cup has come to a close. In a time-honored tradition (pun intended) Ghana defeated the US with a score of…
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Revisiting Return Rates
Starting today, we’ve updated our definition of return rate in both our Weekly Perspectives and in the Chartbeat Publishing dashboard. Consequently, you’re likely to see a shift in the numbers…
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Building an Entire Product in 6 Weeks (How We Built the Chartbeat Paid Content Tool)
A little while ago we released our Paid Content product after two consecutive six-week sprints. The first six weeks were spent creating the MVP, and the second six weeks were…
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Attention Web World Cup: Follow Along with Our Bracket for the Round of 16
After two weeks of intense international web engagement, our bracket for the Attention Web World Cup is set. Many of the groups came down to the very last game, and…
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