-
Attention Web World Cup: The Final Week of the Group Stage
If you’re anything like me, you’re still in a zombie-like stupor over the last 30 seconds of Sunday night’s USA-Portugal game. It’s astounding how drastically hopes, dreams, and expectations can…
-
On Engagement & Viewability: Why Quality Content Makes Good Business Sense
On March 31, the Media Rating Council (MRC) announced it was lifting its advisory on viewable impressions for display advertising, bringing the industry one step closer to transacting on viewability for the first time.…
-
Attention Web World Cup: Weekend 1 Update
Last week was the start of the World Cup, which meant the kickoff of Chartbeat’s Attention Web World Cup. We’re just 11 matches in and we’ve already seen some pretty…
-
Kicking Off the Attention Web World Cup
The World Cup kicked off yesterday with a fantastic (albeit controversial) game between Brazil and Croatia, with Brazil winning 3 – 1. Over the next month, we soccer fans will…
-
Download the Summer 2014 Quarterly
When we speak with publishers and advertisers, one thing is always very clear to us: Almost as if by their very nature, they’re ready with pen and pad to learn everything…
-
Barcelona, Here We Come
This week, the Chartbeat crew is leaving on a jet plane to set up camp at the Global Editors Network Summit in Barcelona for a few days. Tony, Adam, and…
-
Make Sure Your Advertising Team Attends This Webinar
tl;dr You advertising/sales colleagues can now sell ads based on your audience’s Engaged Time with Chartbeat ads tools. Tell them to go to this webinar to learn more (oh, and…
-
10 Lessons from Our Breakfast Engagement
With a few days to reflect, review, and receive feedback, one thing is pretty clear: Monday’s “Breakfast Engagement” event was just the beginning of a very necessary conversation. What advertisers…
-
The Financial Times Is Selling Time to Advertisers (with Chartbeat!)
The online advertising world is buzzing today over the announcement from the Financial Times, published in The Drum, that the company is starting to sell its ads inventory using time—audience exposure…
-
Thanks for Coming to Our Internet Week Event, New York
To the 100 or so of you media brainiacs who joined us for BBQ and beverages on Monday evening, thank you for making the event a smart and fun one—and…
-
It’s Time for the Attention Web
The web has changed in a lot of ways over the years, but pageviews and impressions predominantly remain as the metrics by which many publishers and advertisers measure the so-called success of…
-
You’re Invited! “Building the Attention Web” at Our Office on Monday, May 19
We’re in the business of measuring and monetizing attention on the web. We work with publishers and agencies and brands to help them do just that. In doing so, we’ve…
the chartbeat Blog
Get free insights each month.
Sign up to receive our latest research, blog posts, and announcements before anyone else.