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Metrics 101: Average Active Exposure Time
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and page views but by time and audience attention earned—we’ve publicly…
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Economics of Ad Refreshing
Editor’s Note: This article originally appeared in the fall 2014 issue of the Chartbeat Quarterly, our once-a-season data science magazine. When a television program goes to commercial break, we see a…
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Metrics 101: Viewability
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released…
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80% of Publishers Interested in Transacting on Time: Digital Content Next Report
Earlier today Digital Content Next, an organization representing over 50 premium publishers, released a study and special report outlining how digital publishers currently view and use time-based metrics and what…
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Opening Up Our Measurement Process
If you’re reading this post, you’ve likely already read our recent announcement about gaining accreditation from the Media Ratings Council for measuring a number of metrics, including viewability and active…
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Chartbeat University: Distributions
A few months ago, I wrote about coin-flipping experiments, Bayesian updating, and spurious certainty. Much of the discussion in that post centered on using probability densities to reason about data,…
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Tony Haile’s Data State of the Union
A few weeks ago everyone’s favorite Brit (who just happens to be our CEO) Tony Haile gave a talk at the annual Online News Association conference in Chicago. During his…
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Advertising Week Roundup
We heard about it on panels. We read about it online. We saw lots of folks talking about it on Twitter. What’s it, you ask? Time. Or more specifically, attention.…
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MRC Accredits 21 Chartbeat Metrics Including Viewability and Active Exposure Time
In summer 2013, we introduced our first advertising tool to help premium publishers monetize their audience’s attention. 15 months later, that one tool is now part of…
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We’re Heading to #ONA14
Tomorrow, the Chartbeat crew is headed to the Windy City to set up camp at the Online News Association’s annual conference. Tony, Dustin, Nik, Bill, Jared, and I are looking…
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Just Launched: Daily Video Perspective and Mobile App Tracking
We strive to help you understand your audience – who they are and how and where they engage with your digital products. As your audience’s consumption experiences continue to evolve across…
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What Does Viewability Mean for Advertisers?
This is the third post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered…
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