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The Influence of Tweets: Parsing First-Party and Third-Party Twitter Referrals
Regardless of your newsroom’s size or how many articles you publish every day, chances are you’ve got a Twitter account. What’s more, you’ve likely tried, to greater or lesser success,…
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Rethinking the Value of Your Ad Inventory
Note: This post was co-authored by Kris Harbold and Andy Chen. By looking at the amount of time visitors are exposed to ads on different parts of a web page, we…
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Insights From Around the World
When we look at data from across the Chartbeat Universe, one thing that stands out is the difference in how people from around the world engage with content—how long they…
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Data-Driven Web Design: Examining Link Sizes, Densities, and Click-Throughs
Many publishers would likely argue that the design of the website is as important for enticing readers to engage with the content as the content itself—humans, unfortunately, do judge books…
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The Evolution of Dark Social: Correcting Attribution in the Mobile App Age
Over the past few years, Internet traffic has seen major changes. As smartphones become more ubiquitous, more and more people are spending a significant amount of time on the web…
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Eleven 10th Grade Girls Walk Into a Startup…
Last Friday, we had a group of 10th graders from the The Young Women’s Leadership Schools (TWYLS) hang out at Chartbeat Studios. TYWLS is a network of schools focused on…
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Webinar Recap: 2015 Trends in Online Journalism
The most recent Chartbeat webinar focused (loosely perhaps) on some of the larger trends in digital publishing industry and what we can expect in 2015. An excellent discussion was had,…
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Chartbeat, HealthCare.gov, and Personal Information
Over the last couple of days, there has been a lot of talk about data privacy and specifically HealthCare.gov passing personal information (e.g., age, zip code, income) to third-party data…
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Metrics 101: Lifetime Exposure
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released…
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How Engaged Time Affects Reading Comprehension
We recently got an interesting question from a client about the connection between engaged time and understanding in news articles. A priori, one may think that there should be a…
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It’s About Time Party Recap
Chartbeat loves any excuse to party, and last Thursday, December 11th was no different: We got together with the Financial Times to co-host a party feting time and attention in…
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The State of Dark Social
Here at Chartbeat, we have a long history of trying to shed light on the sources of your traffic. Since 2012, we’ve helped illuminate the phenomenon known as dark social—where…









