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Informed audience analysis in real time: How editors and reporters can impact engagement
An article’s post-publishing life is where editors and reporters can use audience analytics to help impact engagement in real time. However, editors need to ensure they’re spending time on pages…
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How Recirculation builds engagement, supports reader acquisition efforts
Publishers spend far too much on reader acquisition to lose them for reasons within their control. The tactics that drive reader revenue for publishers is coming at an increasing price…
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International audience engagement insights: Second quarter 2019
Chartbeat’s second quarter international audience engagement insights indicate a disconnect between the regions with high Engaged Time (The Americas) and those with the largest percentage of loyal readers (Europe). In…
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Using the Engaged Time metric to grow audiences, unlock loyal readership
Publishers want to improve how they engage audiences so they can reap the rewards (i.e., more subscriptions, ad revenue) that can result from more loyal readers of their content. In…
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Why value-based pricing drives subscriber retention for publishers
There are pros and cons to producing an abundance of content. For readers, it offers more choices to consume information. For publishers, on the other hand, it’s diminished the relative…
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Taking the temperature of climate change engagement: Our analysis
More readers are paying attention to climate stories today compared to the last two years. Our recent research suggests that increased global coverage has contributed to this growth, but we…
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Use this Chartbeat Heads Up Display hack to improve mobile user experience
Readers are clearly consuming content on the move — Chartbeat has found that nearly 60% of reader engagement comes from mobile. Yet, our research suggests that the mobile user experience…
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How Headline Tests Energized a Newsroom: A case study with Deseret News
Headquartered in Salt Lake City, Deseret News is among Utah’s most widely-circulated papers. Its newsroom has partnered with Chartbeat since 2013, but hadn’t yet made full use of the suite’s…
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Smart speakers, Audio AI, and what it ultimately means for news consumption: 3 key takeaways
Chartbeat publishers are constantly experimenting with new channels and emerging technology platforms to reach new and wider audiences. More of our customers are experimenting with audio, particularly with the increasing…
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Leverage emails for engaged readers: Audience growth strategies from GQ
Emails have gained new life as a major audience engagement channel (read: potential source of reader revenue), and global publishers are taking note. For instance, Swiss publisher NZZ is sending…
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International audience engagement insights: First quarter 2019
Last year, we saw how the most engaging stories spanned The Americas, Europe, and Asia, proving that sound audience engagement strategies can transcend geographies. The first quarter of 2019 shows…
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Chartbeat to integrate Apple News insights into the Chartbeat suite of tools
For many publishers, Apple News has become an important platform to reach a large and engaged audience, and to reach new consumers and subscribers. Publishers also leverage Apple News to…
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