Using the Engaged Time metric to grow audiences, unlock loyal readership

Publishers want to improve how they engage audiences so they can reap the rewards (i.e., more subscriptions, ad revenue) that can result from more loyal readers of their content. 

Engaged Time can aid audience development efforts in multiple ways. With Engaged Time, publishers can:

Engaged Time: Why it matters

Engaged Time also helps decode content issues that are discouraging readers from going further into your site. And, the better publishers become at quickly removing the hurdles to deeper engagement, the easier it will be to grow loyal audiences.