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How content creators can grow engaged audiences during high traffic events
Black Friday and Cyber Monday direct traffic drove 27% of online sales last year, according to Practical Ecommerce. However, online retailers don’t have to be the only beneficiaries of engaged…
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Mobile aggregators: The next major source of referral traffic
Referral traffic to content has risen in recent years due in part to a largely unknown channel — mobile-first aggregators. Here’s what we know about mobile aggregators, why they matter,…
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Demystifying reader loyalty metrics with the Membership Puzzle Project
Editor’s note: This Q&A is a set of follow-up questions to a post written by Membership Puzzle Project researcher Emily Roseman — Loyalty is membership’s North Star. Here’s how news sites…
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Smart Moves: A content strategy story with Genius
Home to over 25 million songs, albums, artists, and annotations, Genius opens a window into the minds of musical artists and their work. Over the years, the company has also…
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Using Spike Alerts to get to the (content strategy) punch faster
Content teams want to stay on top of notable changes in audience interactions as they happen. That’s why we created Spike Alerts — it gives teams a real-time opportunity to…
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Facebook traffic bounces back: What to make of the platform’s recovery
Facebook traffic has completely reversed course. After a 40% decline from 2017 to mid-2018, traffic coming from the global platform is currently up more than 20% compared to this time…
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How layered section tagging customizes data for deeper content analysis
Our publishers need to conduct content analysis in the most efficient way possible. That’s why we recommend implementing section variables, a customizable data input that enables better content attribution within…
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The new Google News: How recent changes affect referral traffic data
Google News relaunched in May of 2018 with a sharp new user interface and algorithm. Underneath, there’s more to the recent changes from the influential news aggregator and its impact…
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Should media worry about “Trump fatigue”? We analyzed engagement data to find out
Editors have expressed concern over “Trump fatigue” after over two years of nonstop political coverage. So, has the pace of Trump-related content grown to the point where readers are tuning…
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When is the best time to post on social media? It’s later than you think
Publishers tend to think that in a mobile-first landscape the best time to post on social media is, well, all of the time. From a traffic standpoint, they’re right —…
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Real-time data, long-term reader engagement: Why publishers need more actionable insights
Given the ever-accelerating news cycle, editors have less time to make important decisions that impact real-time reader engagement. Even with more content strategies informed by data, publishers—and their traditional platforms—just…
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Audience development: Using real-time insights to grow engagement, loyalty
Audience development, at its lowest common denominator, is uncovering why readers return to your site. When over 45% of readers leave within 15 seconds and even more may never come…
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