-
Using data to achieve interdepartmental goals more effectively: A Q&A with Eduardo Aguilar, Audience Manager for El Universal
For Eduardo Aguilar, Audience Manager for El Universal, engagement isn’t reserved for readers alone. Engagement is also evident across its organization in the ways cross-functional teams embrace data to make…
-
Comparing search and social media data around the U.K. election: Our analysis
Significant events tend to serve as barometers of changing reader behaviors, and as a result, can point to future optimizations for content creators. Therefore, we used the recent U.K. election…
-
Paywall model breakdown: The current landscape and new frontier
As publishers continue investing in reader-driven revenue streams, the question of which paywall model — or models — to pursue or experiment with has been a hot topic among many…
-
How distribution channels drive reader loyalty: Our findings across devices
We’ve spent hundreds of hours researching the drivers of subscriptions for publishers to better understand its connections to reader loyalty. Equally important is how you reach readers. Below, we share…
-
FAQ: Chrome 80 browser update and Chartbeat
On Feb. 4, Google will release the new Chrome 80 browser update that enhances user security and privacy through a new SameSite cookie classification system. Below, we wanted to address…
-
How mobile homepage optimization deepens engagement for content creators
Nearly 40% of direct visits take place on mobile devices and in the next two years, we see that number surpassing 50% of mobile homepage visits. This is great news…
-
Data, platforms, and subscriptions: What you read (by Total Engaged Time) in 2019
In December, we showed you where readers spent over 294 billion minutes of Total Engaged Time through our 100 Most Engaging Stories. We also took this as an opportunity to…
-
Give stories new life: How to optimize content when ‘zombies’ emerge
It’s common for our global content creators to see an article that was published months (or even years!) ago suddenly see a spike in traffic. We call these “zombie” articles,…
-
The Most Engaging Stories of 2019: Reading beyond the top 100
One of the most difficult parts of compiling the The Most Engaging Stories of 2019 is that it needed to end at 100 pieces. We err on the side of…
-
The Most Engaging Stories of 2019
For the fifth year, Chartbeat’s installment of The Most Engaging Stories gives unique insight into the stories that captured the attention of the world. Whether they hold institutions accountable, feature…
-
Global audience engagement insights: Third quarter 2019
Chartbeat’s third quarter global audience engagement insights confirmed what we’ve known for some time — mobile readership is growing rapidly across the world. About 40% of direct visits take place…
-
Hot tip: Use this scroll depth heat map for a simple view of reader behavior
We’ve stressed that real-time adjustments informed by reader behavior can be huge for digital content creators, particularly when 45% of the readers who load an article will leave within the…
the chartbeat Blog
Get free insights each month.
Sign up to receive our latest research, blog posts, and announcements before anyone else.