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Real-time data, long-term reader engagement: Why publishers need more actionable insights
Given the ever-accelerating news cycle, editors have less time to make important decisions that impact real-time reader engagement. Even with more content strategies informed by data, publishers—and their traditional platforms—just…
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Audience development: Using real-time insights to grow engagement, loyalty
Audience development, at its lowest common denominator, is uncovering why readers return to your site. When over 45% of readers leave within 15 seconds and even more may never come…
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Informed audience analysis in real time: How editors and reporters can impact engagement
An article’s post-publishing life is where editors and reporters can use audience analytics to help impact engagement in real time. However, editors need to ensure they’re spending time on pages…
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How Recirculation builds engagement, supports reader acquisition efforts
Publishers spend far too much on reader acquisition to lose them for reasons within their control. The tactics that drive reader revenue for publishers is coming at an increasing price…
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International audience engagement insights: Second quarter 2019
Chartbeat’s second quarter international audience engagement insights indicate a disconnect between the regions with high Engaged Time (The Americas) and those with the largest percentage of loyal readers (Europe). In…
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Using the Engaged Time metric to grow audiences, unlock loyal readership
Publishers want to improve how they engage audiences so they can reap the rewards (i.e., more subscriptions, ad revenue) that can result from more loyal readers of their content. In…
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Taking the temperature of climate change engagement: Our analysis
More readers are paying attention to climate stories today compared to the last two years. Our recent research suggests that increased global coverage has contributed to this growth, but we…
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Use this Chartbeat Heads Up Display hack to improve mobile user experience
Readers are clearly consuming content on the move — Chartbeat has found that nearly 60% of reader engagement comes from mobile. Yet, our research suggests that the mobile user experience…
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International audience engagement insights: First quarter 2019
Last year, we saw how the most engaging stories spanned The Americas, Europe, and Asia, proving that sound audience engagement strategies can transcend geographies. The first quarter of 2019 shows…
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Chartbeat to integrate Apple News insights into the Chartbeat suite of tools
For many publishers, Apple News has become an important platform to reach a large and engaged audience, and to reach new consumers and subscribers. Publishers also leverage Apple News to…
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We spent more than 400 hours analyzing subscription models—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms such as data analysis, comparing historical trends, and distilling insights…
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Seek and deploy: Optimize content, time with Chartbeat article search
Despite the endless stream of new technologies and automations available to publishers, we still find that the most valuable resource of any newsroom—a journalist’s time—is limited. For that reason (and…
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