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Google’s mobile shifts driving traffic boost to publishers
In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile. In February, we commented on…
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Learn from previous coverage to help plan future stories
In the wake of covering major events — like the G8 Summit, Fashion Week, or the World Cup — it’s good to look back and evaluate the performance of your…
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The flip to mobile-first
It is official: we are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all Mobile traffic (direct and referred) caught up with Desktop (see…
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It’s all just History Repeating: Announcing the revamped Historical Dashboard
This week marks the wide release of our Historical Dashboard, a major collaborative effort between our own product, engineering, and data science teams — and you, our users. From user…
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Using Chartbeat to keep up with your mobile audience
For maybe the first time, mobile direct-to-site traffic has eclipsed traffic from Facebook – across all devices, highlighting a growing need: understanding the unique aspects of this audience and the true…
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What we thought we knew about mobile readers
Are desktop homepage readers engaging with content more than mobile readers? New data suggests they are not. For the last several years, we’ve had the mindset that mobile readers are…
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Putting research into play to prepare for 2018 World Cup website traffic
The 2018 World Cup starts in Russia next week, and your sites are bound to see spikes in traffic as readers tune in to each match over the course of…
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Now on Android: Your data, when you want it
Chartbeat users — editors, reporters, analysts, writers, product managers, and more — are a fascinatingly diverse bunch. They hold diverse roles, and have varying experiences and workflows. They use a…
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Mobile Direct Traffic Eclipses Facebook
New data shows that for the first time, mobile direct-to-site traffic has surpassed Facebook. Could this mean that mobile does not equal social after all? With all of the discussion…
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246 toothpicks … and counting
Next week, things will look a little different when our users log into Chartbeat. We’re adding two new features to the Real-Time Dashboard: a configurable redesign of Top Pages, and…
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Defining your unique benchmarks for measuring content, success
Stories garner traffic at different paces depending on whether they are breaking news or features, old or new, national or local, and the list goes on. With such differences, how…
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Google Chrome Suggestions, in more detail than you could possibly want
Two weeks ago, we published an analysis showing the rise of Google Chrome Suggestions (GCS) — suggested links that appear in any new tab of Chrome on mobile devices. In response,…
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