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Adapting to reader habits in real time: A conversation with Clarín Social Media Manager Fernanda Brovia
Clarín has found success by quickly adapting to reader habits, including off-site reading, as their hugely popular social network shows. It’s no wonder that with more than 20 million unique…
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Connecting data and digital strategy with Reports: A conversation with Who What Wear
The ability to easily share audience data across teams has become synonymous with having a successful digital content strategy. One quick way to do so is with Chartbeat’s Reports, which…
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Update from Chartbeat: Coronavirus and our customers
The global spread of novel coronavirus has caused a rapid and massive shift in readers’ interaction with online information. That behavioral shift is also amounting to an exceptional increase in…
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Challenging the status quo: Neue Zürcher Zeitung’s reader engagement story
Founded in 1780, Neue Zürcher Zeitung is Switzerland’s newspaper of record and is known for its objective reporting on international news, business, and culture. Yet despite its status and recognition,…
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Using data to achieve interdepartmental goals more effectively: A Q&A with Eduardo Aguilar, Audience Manager for El Universal
For Eduardo Aguilar, Audience Manager for El Universal, engagement isn’t reserved for readers alone. Engagement is also evident across its organization in the ways cross-functional teams embrace data to make…
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Data, platforms, and subscriptions: What you read (by Total Engaged Time) in 2019
In December, we showed you where readers spent over 294 billion minutes of Total Engaged Time through our 100 Most Engaging Stories. We also took this as an opportunity to…
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Smart Moves: A content strategy story with Genius
Home to over 25 million songs, albums, artists, and annotations, Genius opens a window into the minds of musical artists and their work. Over the years, the company has also…
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How Headline Tests Energized a Newsroom: A case study with Deseret News
Headquartered in Salt Lake City, Deseret News is among Utah’s most widely-circulated papers. Its newsroom has partnered with Chartbeat since 2013, but hadn’t yet made full use of the suite’s…
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Test headlines, work smarter: How MLB.com’s culture of experimentation improves reader engagement
MLB.com’s content strategy goes well beyond their commitment to test headlines—they also want to cement a culture of experimentation across their digital operations. “We want to give everyone the freedom…
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Fireside Chats: Talking technology and media with El Tiempo
In 2018, the Chartbeat team criss-crossed the globe to attend 40 different industry events, spanning Los Angeles to Japan. One of our favorite events of the year, by far, was…
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How the South China Morning Post approaches their digital transformation
Following its high-profile shift from subscription-driven legacy newspaper company to reenergized digital innovator, the South China Morning Post (SCMP) has adopted the Chartbeat analytics suite to increase headline click-through rate,…
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Power Users: Juan Pablo de Santis of Clarín loves our app on Android
Welcome to Power Users — a feature highlighting Chartbeat users who rely on our product in their daily work, and have unique insights or tips to share. This month, we…