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How ABC13 Houston uses Image Testing to optimize visuals, increase reader engagement
ABC13 covers breaking news and weather for the fourth largest city in the U.S. and, not surprisingly, equips its fast-paced newsroom with innovative and strategic data practices. Longtime users of…
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Optimizing the reader journey for desktop and mobile audiences
We’ve seen that desktop and mobile readers differ in their content consumption behaviors. This also means that meeting your audience where they are most likely to discover your content is…
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Our new-look Chartbeat Help and Docs: Everything you need to know
At Chartbeat, we want to ensure we’re continuing to build friendly software that content creators can use each day to form stronger connections with their audiences. Yet, when it came…
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In conversation: The Independent (UK) on using data, analytics to overcome editorial challenges
We’ve seen recent challenges for newsrooms — a global pandemic, transitioning entire operations to remote production — overwhelmingly translate to higher levels of collaboration than anyone could have ever predicted.…
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How El Tiempo takes an academic approach to digital strategy, democratizing data
For El Tiempo, digital transformation has included a new perspective on data as a way to listen and respond to its audience. Lucas Moretti, a customer success manager at Chartbeat,…
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How has the global pandemic affected readership? Our audience analysis
Editor’s note: A version of this post first appeared on the Digital Content Next blog. As we continue our analysis of the impact of Covid-19 on audience engagement throughout the…
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Audience engagement insights from around the world for the second quarter of 2020
A significant rise in reader engagement driven by the global pandemic was front and center in our latest analysis for the quarter ending June 30. Across the globe, we saw…
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How UOL uses real-time analytics to understand audiences, stand out in a crowded media landscape
UOL, one of Brazil’s most popular news outlets, first began using Chartbeat in 2017. Their newsroom was previously leveraging free analytics platforms to monitor the 80 million+ people who visit…
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Optimize headlines, engage audiences with data-informed experimentation
Global publishers and content creators use our headline tests to better engage their homepage audiences. As the gateway to even more of your hard-earned content, we see the homepage as…
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What is dark social traffic? Shedding light on your emerging referral sources
We field a fair amount of questions about dark social traffic, otherwise known as the visitors that land on your site with no referral information. Referral attribution is an important…
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What does post-pandemic social media look like? An analysis of audience trends
Social media has been a significant source of traffic as the global pandemic has taken shape in recent months. Therefore, we partnered with Echobox to take a deeper look into…
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Inside Product Design: The role of sketching in the user experience
(Editor’s note: A version of this article written by Jess Phoa, a member of our product design team and sketch artist, first appeared in Interactions. Below, she shares a first-hand…
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