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The Most Engaging Stories of 2020
Our 2020 version of The Most Engaging Stories is a reflection of a year marked by a global pandemic and drama-filled U.S. election cycle. Of the most engaging articles in…
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Reader traffic and engagement in 2020: By the numbers
We saw significant fluctuations in reader traffic and Engaged Time across our global network in 2020, unsurprising in a year when readers turned to media sites for timely information on…
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How readers engaged leading up to election night and beyond: Research update
Now that election night has come and gone, we wanted to take a fresh look at our audience data before, during, and after the results were tallied. Just as important,…
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Image Testing’s impact on homepage engagement: What we’ve learned so far
As more publishers add Image Testing to their optimization toolkit, our Data Science team is beginning to see the impact on homepage performance. Therefore, we wanted to analyze our early…
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How AS.com found sports coverage success in the age of COVID-19
The first half of 2020, as for so many in media, was a difficult time for sports coverage. With football leagues around the world sidelined, Formula 1 races halted, and…
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Audience engagement with the U.S. election candidates: Research update
Our previous pre-election data analysis of candidates showed a significant disparity in reader attention, with President Trump garnering far more engagement than his opponent, former Vice President Joe Biden. Now…
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Getting historical context to plan an evergreen content strategy
Evergreen content is becoming an increasing focus across our global publishers. Creating a strategy around those pieces, or even the occasional zombie article, can support your goals around attracting new…
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The Marshall Project on engaging new audiences, supporting its mission with data
Editor’s note: This post has been adapted from a video case study (clips included below) conducted with members of The Marshall Project’s editorial team in late 2019. The Marshall Project’s…
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How have readers engaged with content on the presidential candidates? Our analysis
As the 2020 Presidential Election quickly approaches, we at Chartbeat have been just as interested in the campaign as you have been. With global news publishers accounting for a great…
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Measuring audience attention and interactions across the world: Third quarter 2020
The past three months of measuring audience attention and engagement data has proven to be as unpredictable as 2020, evidenced by the fluctuations we’re seeing across traffic and reader engagement…
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Your most common questions on mobile optimizations, answered
We’ve spent a lot of time discussing the importance of mobile optimizations throughout the reader journey. In the past year alone, we’ve tackled topics such as: That said, the evolving…
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Behind the data: L.A. Times’ use of raw data pipelines for deeper audience analysis
The Los Angeles Times has been covering Southern California for more than 138 years. Today, it’s a leading source of breaking news, entertainment, sports, and politics on a national and…
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