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In conversation: How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
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Traffic, Engagement, and Device Trends from 2022
5 takeaways to help you plan for 2023 We analyzed traffic, engagement, referral sources, and device types across our network of global publishers to uncover five major trends that will…
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National Daily Newspaper Increased Revenue by 15%
This Brazilian newspaper has a long and storied history. Since the early 19th century, the paper has held political independence as an editorial cornerstone serving the needs and interests of…
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UK Newspaper Group Increased Subscriber Revenue by 30% and Newsroom Productivity by 30-50%
“It’s not an understatement to say our growth is due to Chartbeat. Our digital journalism now creates a linear connection between the newsroom output and revenue.” — CHIEF AUDIENCE OFFICER…
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How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
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Is there an optimal article length? The relationship between word count and engagement
Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported long reads. Write too much and you might lose readers who are just looking…
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Traffic, Engagement, and Loyalty Trends from 2019-2021
Looking back at global audience trends from the past three years to help you look ahead. Content strategies have had to evolve and adapt countless times over the past few…
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L.A. Times: Using Datastream to Create Custom Dashboards and Understand Data in Real Time
The Los Angeles Times has been covering Southern California for more than 138 years. Today, it’s a leading source of breaking news, entertainment, sports, and politics on a national and…
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The Essential Engagement KPIs for Optimizing Conversion Rates
In partnership with Developing an effective audience engagement strategy is a pivotal step on the road towards revenue goals. Not only can it have a direct impact on monetization through…
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Global Audience Insights: Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.…
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