Traffic, Engagement, and Loyalty Trends from 2019-2021

Looking back at global audience trends from the past three years to help you look ahead.

Content strategies have had to evolve and adapt countless times over the past few years to account for swings in traffic and engagement. To help draw conclusions from the period as a whole and plan for the year ahead, we analyzed monthly traffic, engagement, and loyalty data from 2019, 2020, and 2021.

Where do we expect traffic and engagement to go in 2022 and beyond? Read on for 5 takeaways from our multi-year analysis.