• Aligned team in local newsrooms across UK that creates engaging factual content resulting in more ad revenue and subscriptions
• Data-informed decisions like homepage curation, story placement, social promotion
• Real-time analytics to inform highly-paid analytics employees
• Real-time feedback to lower newsroom & analytics employees’ costs
• Real-time audience engagement metrics that scale with engagement
• Elimination of missed opportunities

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“It’s not an understatement to say our growth is due to Chartbeat. Our digital journalism now creates a linear connection between the newsroom output and revenue.”

— CHIEF AUDIENCE OFFICER

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Challenge

• Employ 4,400 employees (1,200 in newsrooms) in a worldwide network to inform a local, regional and national audience of the news.
• Maximize every piece of content to deliver factual information that creates loyalty and leads to increasing revenues from subscriptions and advertisements.
• Profitably grow while others are shrinking.

Solution

Leverage Chartbeat throughout all of its UK-based newsrooms, across 1,200 editors and content creators in the UK. Loyalty (defined as 8 daily visits within a 16-day measurement period) was significantly improved through minute-by-minute real-time data.

Superior content has also lead to an annual increase of £12.28m (16% increase) in advertising revenue, a 50% productivity improvement among editors, and a 30% productivity improvement in the rest of the newsroom in the last 12 months.

Annualized Benefits

• £3.45m increase in subscription profit
• £1.08m increase in incremental advertising
• £14.28m savings from productivity improvement among editors
• £25.92m savings from productivity in the rest of the newsroom

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“Chartbeat has the scope to make our analysts massively more efficient. Our conversations begin and end with Chartbeat, making editors 50% more effective as seen by sustainable audience growth and loyal users outpacing regular users.”

— CHIEF AUDIENCE OFFICER

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