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Video, strategically placed links are among 8 ways to keep readers engaged
This article originally appeared on INMA.org. There is always room for improvement in audience engagement. This is especially true when you consider 45% of readers who load an article will…
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Global audience insights from the third quarter of 2024
In the third quarter of 2024, Average Engaged Time was highest in the Middle East, Search traffic increased across the world, and pageviews from loyal visitors decreased in Southeast Asia.…
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Check Out Chartbeat, Tony Haile in Salon
“It’s been the feeling that following metrics too closely is corruptive to good quality journalism,” Haile said. “I think if you’re following the wrong metrics that’s true.” Salon has a…
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Did You Know: What Makes Chartbeat Publishing Different?
We know you have many products in your analytics tool box. As a Chartcorps member who educates and works with clients every day, I am often asked how Chartbeat differs…
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Guest Post: Vox Media, Hacking on Digital Ad Measurement with Chartbeat
Our guest blogger today is Michael Lovitt, VP of Engineering at Vox Media. Last month, Vox engineers spent three days at Chartbeat’s NY office hacking on digital ad measurement. I…
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The Heads Up Display: Now with Engaged Time and Video Data
We’ve had a busy summer here at Chartbeat, with Chartteam members building and iterating on many products and related features. A big focus during this most recent six-week development cycle…
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Scroll behavior across the web
You might’ve come across our graphic on Engaged Time below the fold at some point in the last few months in AdAge, Buzzfeed, or on the blog. That figure’s message is simple: even…
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Webinar: Beyond the Click: Why Every Newspaper Should Be Focused on Time
I recently partnered with Ro Gupta from Disqus on this webinar for the Newspaper Association of America. Check out our discussion on topics like below-the-fold engagement, the value of consumption…
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Do people really read? The Scoop on the Chartbeat’s Feature in Slate
If you haven’t read “You Won’t Finish This Article: Why People Online Don’t Read to the End“, check out Farhad Manjoo‘s piece in Slate – it’s an honest and in-depth…
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How Engaged Time Affects Brand Recall
Last week, Chartbeat launched a new product, Chartbeat Publishing for Ad Sales. If you haven’t read Alex’s wonderful write-up of the inspiration and genesis of the product, you really ought…
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Webinar: Using Quality Content to Engage Visitors and Build Your Loyal Audience
Josh Schwartz is one of our awesome resident Data Scientists at Chartbeat. He focuses on using machine learning to find human-readable insights from quantitative data. Much of his current research…
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Engaged Time, the Infographic
“What is Engaged Time and why is it different from page views?” We hear this question a fair amount at Chartbeat, and while we love talking about Engaged Time, we wanted…
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