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Tips from the Team: Are your mobile audiences created equal?
In our technology-fueled world it’s no secret that mobile devices like smartphones and tablets have changed the way people find and consume content. A few years ago you could probably…
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Tips from the Team: Simulating Mobile Experience
If you’re anything like me, your phone is glued to your hand almost 24/7. Mobile browsing is the quickest and most convenient way to stay up to date on everything…
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When Should You Post on Social Media?
What time of day is the best for social sharing? Social media strategists are constantly testing and re-testing to find the answer to this timeless question. Of course, time of day nuances…
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Scrolling in the Deep: What reader data shows us about on-page interactions
To scroll or not to scroll? When our reader data shows 35% of desktop users leave a page before scrolling down at all, you should do whatever you can to…
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Measure, Change, Measure, Repeat: Understanding Distributed Content
Data is addicting. Like a “runner’s high,” it’s a great feeling when you get that data moving in all the right directions. And the same principles that guide a dedicated…
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Mastering the Audience Development Game
Audience development is about the long game – it’s a marathon, not a sprint. It’s about how the day-to-day successes of individual stories can replicate on a site- or publisher-level,…
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What Brexit Trends Tell Us About How People Read the News
From the time the UK referendum on EU membership was announced in February, several hundred articles per day were published on the topic of Brexit. This number broke into the…
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4 Ways Social Media Managers Can Keep it Real-Time with Chartbeat
You’re the real-time maven. Your queue is faster, your backlog is always changing, and you’re constantly adapting moment to moment. But you aren’t just changing things on a whim – by…
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Recirculation: Capturing Your Audience and Guiding Their Journey
(Editor’s note: For our latest on Recirculation, see our post here.) Online publishers know too well how the unpredictable media landscape challenges their growth; shortened attention spans in a fickle…
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Concurrents Deep Dive: Balancing Audience Size and Engagement
On the client support team we spend our days consulting with clients big and small to make sure they’re getting the most out of their Chartbeat tools – so we…
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Incorporating Data into Your Video Workflows
Consumption of news video online has been on the rise for years — both in terms of number of video viewers and time spent watching. Revenue from video display ads has…
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Mobile Editors: How Can You Take Advantage of Chartbeat?
According to the Pew Research Center, 30 of the top 50 digital news sites get more traffic to their sites and associated applications from mobile devices than from desktop. But…
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