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Getting historical context to plan an evergreen content strategy
Evergreen content is becoming an increasing focus across our global publishers. Creating a strategy around those pieces, or even the occasional zombie article, can support your goals around attracting new…
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The Marshall Project on engaging new audiences, supporting its mission with data
Editor’s note: This post has been adapted from a video case study (clips included below) conducted with members of The Marshall Project’s editorial team in late 2019. The Marshall Project’s…
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How have readers engaged with content on the presidential candidates? Our analysis
As the 2020 Presidential Election quickly approaches, we at Chartbeat have been just as interested in the campaign as you have been. With global news publishers accounting for a great…
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Measuring audience attention and interactions across the world: Third quarter 2020
The past three months of measuring audience attention and engagement data has proven to be as unpredictable as 2020, evidenced by the fluctuations we’re seeing across traffic and reader engagement…
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Your most common questions on mobile optimizations, answered
We’ve spent a lot of time discussing the importance of mobile optimizations throughout the reader journey. In the past year alone, we’ve tackled topics such as: That said, the evolving…
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Behind the data: L.A. Times’ use of raw data pipelines for deeper audience analysis
The Los Angeles Times has been covering Southern California for more than 138 years. Today, it’s a leading source of breaking news, entertainment, sports, and politics on a national and…
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Run your own social media experiments in 4 key steps
Content creators understand the importance of a defined social media strategy, but how well do they actually know their social audiences? We know that social audiences interact with content in…
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How ABC13 Houston uses Image Testing to optimize visuals, increase reader engagement
ABC13 covers breaking news and weather for the fourth largest city in the U.S. and, not surprisingly, equips its fast-paced newsroom with innovative and strategic data practices. Longtime users of…
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Optimizing the reader journey for desktop and mobile audiences
We’ve seen that desktop and mobile readers differ in their content consumption behaviors. This also means that meeting your audience where they are most likely to discover your content is…
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Our new-look Chartbeat Help and Docs: Everything you need to know
At Chartbeat, we want to ensure we’re continuing to build friendly software that content creators can use each day to form stronger connections with their audiences. Yet, when it came…
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In conversation: The Independent (UK) on using data, analytics to overcome editorial challenges
We’ve seen recent challenges for newsrooms — a global pandemic, transitioning entire operations to remote production — overwhelmingly translate to higher levels of collaboration than anyone could have ever predicted.…
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How El Tiempo takes an academic approach to digital strategy, democratizing data
For El Tiempo, digital transformation has included a new perspective on data as a way to listen and respond to its audience. Lucas Moretti, a customer success manager at Chartbeat,…
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