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Advertising Week Roundup
We heard about it on panels. We read about it online. We saw lots of folks talking about it on Twitter. What’s it, you ask? Time. Or more specifically, attention.…
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Just Launched: Daily Video Perspective and Mobile App Tracking
We strive to help you understand your audience – who they are and how and where they engage with your digital products. As your audience’s consumption experiences continue to evolve across…
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What Does Viewability Mean for Advertisers?
This is the third post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered…
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On the Facebook News Feed Algorithm Changes and Why Short-Form Content Will Be Just Fine
Facebook announced today that is is making some changes to its News Feed algorithm to combat clickbait. Primarily, the social network will be looking at how much time people spend…
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What Does Viewability Mean for Publishers?
This is the second post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to…
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What Is Viewability?
This is the first post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to…
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It’s Time for the Attention Web
The web has changed in a lot of ways over the years, but pageviews and impressions predominantly remain as the metrics by which many publishers and advertisers measure the so-called success of…
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You’re Invited! “Building the Attention Web” at Our Office on Monday, May 19
We’re in the business of measuring and monetizing attention on the web. We work with publishers and agencies and brands to help them do just that. In doing so, we’ve…
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How to Leverage Real-Time Data to Develop an A/B Testing Strategy
How do you measure your visitors? Maybe you’ve lived by pageviews, monthly unique visitors, or ‘click’ measurements on various elements on a web page. Or, maybe you use a more sophisticated…
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Why We’re Partnering with Chartbeat to Create Engaging and High-Quality Content
One of my primary responsibilities as Penton‘s Director of Content Analytics is to ensure our 300+ person content team across 17 extremely niche verticals (Heard of National Hog Farmer? Yep, that’s…
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5 Questions CBP Answers for Social Media Managers
There are a number of social media analytics platforms that tally tweets, retweets, mentions, hashtags—the works. And certainly there are cases in which these measures can be helpful, but they’re…
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Where Views Fail and Why Measuring Your Audience’s Time Is So Important
Today, Upworthy introduced a metric they’re using on their content, which they’re calling Attention Minutes. As we’ve done with our friends at Medium and the good folks at YouTube when they’ve…
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