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Why We’re Partnering with Chartbeat to Create Engaging and High-Quality Content
One of my primary responsibilities as Penton‘s Director of Content Analytics is to ensure our 300+ person content team across 17 extremely niche verticals (Heard of National Hog Farmer? Yep, that’s…
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5 Questions CBP Answers for Social Media Managers
There are a number of social media analytics platforms that tally tweets, retweets, mentions, hashtags—the works. And certainly there are cases in which these measures can be helpful, but they’re…
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Where Views Fail and Why Measuring Your Audience’s Time Is So Important
Today, Upworthy introduced a metric they’re using on their content, which they’re calling Attention Minutes. As we’ve done with our friends at Medium and the good folks at YouTube when they’ve…
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Guest Post: 4 Predictions for 2014: The Ascendance of Users and More
Phillip Smith is a digital publishing consultant who focuses on news innovation, specifically “the technology and ideas that are shaping how users interact with journalism online.” You can find him…
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Links We Like: Online Media
As the Principle Product Owner of Chartbeat Publishing, part of my role involves staying on top of the latest and greatest stories in online media. After all, if I’m trying…
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Infographic: A Day in the Life of Web Content
Ever wonder what’s going on with all of the web content across the entire Chartbeat network? We wondered too. Questions like, how many articles are being posted online per day…
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A Quantitative Turn in Journalism?
It’s easy to get excited about metrics, measuring content effectively, and the related tools and features that accompany these advancements in thinking and strategy. That said, it’s always nice to…
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Sweet Slides: Highlights from Our Webinar
On Wednesday, we hosted a webinar, “Preparing for the Data-Driven Future of Publishing,” with Tony, our CEO, and Joe, our product owner. They talked quite a bit about the next…
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Experimenting in Loyalty Conversion with WNYC: Achieving Mobile-Desktop Parity
Nowadays, it’s pretty dang tough making an argument against the importance of mobile. Sure, in 2009, mobile represented a measly 1% of global Internet traffic. But in 2012 – the…
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Check out Bitly’s Real-Time Media Map
As data nerds, you know we tend to get excited when it comes to excellent data visualizations. And when those visualizations involve media or online publishing data, well, we’ve just…
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Weibo is the New Black: Media Trends in China
For the first eighteen months out of college, I was lucky enough to live and work in Hong Kong. Food, local customs, and celebrating holidays were the obvious areas that…
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My Experiences Visiting Online Publishers in Latin America
Fidgeting in the waiting room of the Brazilian Consulate in NYC, I could barely contain my excitement for my upcoming trip. After discussing my outlook on the future of publishing…