Earlier today Digital Content Next, an organization representing over 50 premium publishers, released a study and special report outlining how digital publishers currently view and use time-based metrics and what…

If you’re reading this post, you’ve likely already read our recent announcement about gaining accreditation from the Media Ratings Council for measuring a number of metrics, including viewability and active…

A few months ago, I wrote about coin-flipping experiments, Bayesian updating, and spurious certainty. Much of the discussion in that post centered on using probability densities to reason about data,…

We heard about it on panels. We read about it online. We saw lots of folks talking about it on Twitter. What’s it, you ask? Time. Or more specifically, attention.…

We strive to help you understand your audience – who they are and how and where they engage with your digital products. As your audience’s consumption experiences continue to evolve across…

This is the third post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered…

Facebook announced today that is is making some changes to its News Feed algorithm to combat clickbait. Primarily, the social network will be looking at how much time people spend…

This is the second post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to…

This is the first post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to…

The web has changed in a lot of ways over the years, but pageviews and impressions predominantly remain as the metrics by which many publishers and advertisers measure the so-called success of…

We’re in the business of measuring and monetizing attention on the web. We work with publishers and agencies and brands to help them do just that. In doing so, we’ve…

How do you measure your visitors? Maybe you’ve lived by pageviews, monthly unique visitors, or ‘click’ measurements on various elements on a web page. Or, maybe you use a more sophisticated…