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Week in [Read] View | Week of September 7th
We’re all about attention. Here are a few stories from the week that captured ours. Forget about the mobile internet Benedict Evans | ben-evans.com | September 4 (3 min read) “Of…
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Week in [Read] View | Week of August 17
We’re all about attention. Here are a few stories from the week that captured ours. Where Clicks Reign, Audience is King Ravi Somaiya | The New York Times | August…
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Week in [Read] View | Week of August 10
We’re all about attention. Here are a few stories from the week that captured ours. May I Have Your Attention, Please? David Pakman | Medium | August 10 (5 min read)…
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How to Use Line Item Manager
This is the second post in a series of blogs exploring Chartbeat for Ad Sales. In the past couple months, we’ve been working on some tools to help you make…
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The Week in [Read] View | Week of June 15
We’re all about attention. Here are a few stories from the week that captured ours. “The Shire” or “Darwin’s Game”? Here are 4 visions of what journalism might look like…
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Webinar Recap: 2015 Trends in Online Journalism
The most recent Chartbeat webinar focused (loosely perhaps) on some of the larger trends in digital publishing industry and what we can expect in 2015. An excellent discussion was had,…
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Metrics 101: Lifetime Exposure
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released…
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Metrics 101: Average Active Exposure Time
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and page views but by time and audience attention earned—we’ve publicly…
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Metrics 101: Viewability
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released…
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80% of Publishers Interested in Transacting on Time: Digital Content Next Report
Earlier today Digital Content Next, an organization representing over 50 premium publishers, released a study and special report outlining how digital publishers currently view and use time-based metrics and what…
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Opening Up Our Measurement Process
If you’re reading this post, you’ve likely already read our recent announcement about gaining accreditation from the Media Ratings Council for measuring a number of metrics, including viewability and active…
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Chartbeat University: Distributions
A few months ago, I wrote about coin-flipping experiments, Bayesian updating, and spurious certainty. Much of the discussion in that post centered on using probability densities to reason about data,…









