-
How Recirculation builds engagement, supports reader acquisition efforts
Publishers spend far too much on reader acquisition to lose them for reasons within their control. The tactics that drive reader revenue for publishers is coming at an increasing price…
-
International audience engagement insights: Second quarter 2019
Chartbeat’s second quarter international audience engagement insights indicate a disconnect between the regions with high Engaged Time (The Americas) and those with the largest percentage of loyal readers (Europe). In…
-
Using the Engaged Time metric to grow audiences, unlock loyal readership
Publishers want to improve how they engage audiences so they can reap the rewards (i.e., more subscriptions, ad revenue) that can result from more loyal readers of their content. In…
-
Why value-based pricing drives subscriber retention for publishers
There are pros and cons to producing an abundance of content. For readers, it offers more choices to consume information. For publishers, on the other hand, it’s diminished the relative…
-
Taking the temperature of climate change engagement: Our analysis
More readers are paying attention to climate stories today compared to the last two years. Our recent research suggests that increased global coverage has contributed to this growth, but we…
-
Use this Chartbeat Heads Up Display hack to improve mobile user experience
Readers are clearly consuming content on the move — Chartbeat has found that nearly 60% of reader engagement comes from mobile. Yet, our research suggests that the mobile user experience…
-
How Headline Tests Energized a Newsroom: A case study with Deseret News
Headquartered in Salt Lake City, Deseret News is among Utah’s most widely-circulated papers. Its newsroom has partnered with Chartbeat since 2013, but hadn’t yet made full use of the suite’s…
-
Leverage emails for engaged readers: Audience growth strategies from GQ
Emails have gained new life as a major audience engagement channel (read: potential source of reader revenue), and global publishers are taking note. For instance, Swiss publisher NZZ is sending…
-
International audience engagement insights: First quarter 2019
Last year, we saw how the most engaging stories spanned The Americas, Europe, and Asia, proving that sound audience engagement strategies can transcend geographies. The first quarter of 2019 shows…
-
We spent more than 400 hours analyzing subscription models—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms such as data analysis, comparing historical trends, and distilling insights…
-
Test headlines, work smarter: How MLB.com’s culture of experimentation improves reader engagement
MLB.com’s content strategy goes well beyond their commitment to test headlines—they also want to cement a culture of experimentation across their digital operations. “We want to give everyone the freedom…
-
Solving for subscriptions: How the Membership Puzzle Project addresses the paid vs non-paid divide
As revenue models shift from advertising to users, digital publishers today need to know more than ever what draws—and keeps—readers. Zeroing in on the 10% who are already the most…
the chartbeat Blog
Get free insights each month.
Sign up to receive our latest research, blog posts, and announcements before anyone else.