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Scroll behavior across the web
You might’ve come across our graphic on Engaged Time below the fold at some point in the last few months in AdAge, Buzzfeed, or on the blog. That figure’s message is simple: even…
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Takeaways from Open Analytics NYC
On Monday, I spoke at the Open Analytics Summit here in NYC. I talked about our system for measuring Engaged Time: our research into measuring it, the backend that we’ve…
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Chartbeat Speaks: Josh Is Heading to the Open Analytics Summit
This coming Monday, June 17, I’ll be speaking at the NYC Open Analytics Summit. During my session, How People Consume Content on the Web, I’ll be covering Chartbeat’s approach to…
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How Engaged Time Affects Brand Recall
Last week, Chartbeat launched a new product, Chartbeat Publishing for Ad Sales. If you haven’t read Alex’s wonderful write-up of the inspiration and genesis of the product, you really ought…
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Webinar: Using Quality Content to Engage Visitors and Build Your Loyal Audience
Josh Schwartz is one of our awesome resident Data Scientists at Chartbeat. He focuses on using machine learning to find human-readable insights from quantitative data. Much of his current research…
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Using Engaged Time to understand your audience
Audience development is a topic on the mind of everyone in publishing, and we here at Chartbeat spend a great deal of time thinking about what actions affect your audience…
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Understanding Engagement Patterns: Mobile vs. Desktop Users
Chartbeat’s TotalTotal is something I can watch forever — I never stop being amazed when I see just how much traffic we’re measuring at any given moment. Self-congratulating aside, I…
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