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Traffic During the Facebook Outage
As you’ve all but certainly heard, Facebook had a major outage midday on Friday. Overall traffic on news sites dropped by 3%, thousands took to Twitter to voice their frustration,…
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The Homepage, Social, and the Rise of Mobile
In the much-circulated New York Times Innovation Report, perhaps the most discussed graph was this one, showing a roughly 40% decline in homepage audience over the past three years. With…
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Revisiting Return Rates
Starting today, we’ve updated our definition of return rate in both our Weekly Perspectives and in the Chartbeat Publishing dashboard. Consequently, you’re likely to see a shift in the numbers…
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On Engagement & Viewability: Why Quality Content Makes Good Business Sense
On March 31, the Media Rating Council (MRC) announced it was lifting its advisory on viewable impressions for display advertising, bringing the industry one step closer to transacting on viewability for the first time.…
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Audience Building on Vulture.com: A Case Study
Want to know more about traffic sources how they can help you understand your audience’s behavior? Download our guide. Over the past year, we’ve published extensive research on how to use…
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Second-Screen Viewing & the Super Bowl
Current estimates are that nearly 100 million viewers tuned in to watch Seattle’s 43-8 win against Denver last night. Of course, there’ll be many reports that dissect the ways we…
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Understanding Your Traffic Sources, Part 5: Conclusion
For the final installment of our series on Understanding Your Traffic Sources, I wanted to go over some best practices for managing referral traffic and identify a few places where…
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Understanding Your Traffic Sources, Part 4: External Traffic
This marks the fourth part in our ongoing series on traffic sources. If you haven’t already read them, check out the introduction and my analyses of direct traffic and traffic…
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Understanding Your Traffic Sources, Part 3: Social Traffic
This post is part three in our ongoing series on traffic sources. In part one, I talked about how we classify traffic and introduced some basic metrics for understanding the…
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Understanding Your Traffic Sources, Part 2: Direct Traffic
This post marks the second entry in our series on Understanding your Traffic Sources. Today, we’ll be talking through what’s probably the most mismeasured segment of your audience: direct traffic.…
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Understanding Your Traffic Sources, Part 1: an Introduction
It goes without saying that thoroughly understanding how traffic arrives at your site is critical for audience development efforts – certain traffic sources are ideal for reaching new readers, others may…
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I’m Speaking at DataGotham 2013
Catch me speaking this Friday at DataGotham, a New York event dedicated to data science and those who work with data across all sorts of industries from startups to academia…
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