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Global audience insights from the third quarter of 2026
In the third quarter of 2026, Average Engaged Time remained highest in Central/Eastern Europe, search traffic fell across most regions, and reader loyalty fell in the Middle East. Read on…
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The 2026 Publisher Playbook: 9 strategies to boost acquisition, engagement, and loyalty
Chartbeat’s new 2026 Publisher Playbook: 9 Strategies to Boost Acquisition, Engagement, and Loyalty uses two years of data to examine how the reader lifecycle is changing, from discovery to on-site…
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The Road to Loyalty: A Q&A with Jill Nicholson on Navigating Traffic Shifts in 2026
Following our recent webinar, Navigating the New Traffic Landscape, we wanted to dig deeper into some of the questions submitted by attendees. Chartbeat, Inc.’s CMO, Jill Nicholson, shares her perspective…
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Inside the Next Chapter of Media: A Conversation with Chartbeat CEO, John Saroff
Few people have watched the media industry reinvent itself from as many angles as John Saroff. Before his role as CEO of Chartbeat, Inc., he led strategic partnership development for…
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Is the homepage dead?
As publishers’ traffic patterns shift, one question remains: does the homepage still serve the same purpose as the front page of your website? It’s a debate that’s been building for…
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Global audience insights from the second quarter of 2026
In the second quarter of 2026, Average Engaged Time remained highest in Central/Eastern Europe, search traffic increased in Africa, and reader loyalty was strongest in Northern and Southern Europe. Read…
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Pageviews are down, but AI’s impact is complicated
This article originally appeared on INMA.org. Headlines about AI’s effect on publisher traffic have been hard to miss. But when you look at the actual data across billions of pageviews, the…
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Global audience insights from the first quarter of 2026
In the first quarter of 2026, Average Engaged Time increased by 4.6 seconds in Central/Eastern Europe. Meanwhile, search traffic decreased sharply in the Middle East and Central Asia, and mobile…
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Five lessons from a year’s worth of audience data
This article originally appeared on INMA.org. After analyzing a year’s worth of audience data across thousands of websites, we’ve uncovered five insights about traffic, engagement, and growth to implement into your…
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Eliminating Dead-End Pages and Optimizing for Recirculation
Many publishers focus on driving traffic, but what happens after a visitor lands on a site is more important for driving reader loyalty. Recirculation, or the percentage of readers who…
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Global audience insights from the fourth quarter of 2025
In the fourth quarter of 2025, Average Engaged Time remained highest in Central/Eastern Europe, social traffic increased across multiple regions, and reader loyalty saw a sharp increase in Africa. Read…
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The Most Engaging Stories of 2025
Our 2025 edition of The Most Engaging Stories reflects a year in which political figures dominated discourse around the world while violence, celebrity tributes, and health and science also found…


