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Global audience insights from the third quarter of 2026
In the third quarter of 2026, Average Engaged Time remained highest in Central/Eastern Europe, search traffic fell across most regions, and reader loyalty fell in the Middle East. Read on…
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Inside the Next Chapter of Media: A Conversation with Chartbeat CEO, John Saroff
Few people have watched the media industry reinvent itself from as many angles as John Saroff. Before his role as CEO of Chartbeat, Inc., he led strategic partnership development for…
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Is the homepage dead?
As publishers’ traffic patterns shift, one question remains: does the homepage still serve the same purpose as the front page of your website? It’s a debate that’s been building for…
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Pageviews are down, but AI’s impact is complicated
This article originally appeared on INMA.org. Headlines about AI’s effect on publisher traffic have been hard to miss. But when you look at the actual data across billions of pageviews, the…
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Global audience insights from the first quarter of 2026
In the first quarter of 2026, Average Engaged Time increased by 4.6 seconds in Central/Eastern Europe. Meanwhile, search traffic decreased sharply in the Middle East and Central Asia, and mobile…
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Five lessons from a year’s worth of audience data
This article originally appeared on INMA.org. After analyzing a year’s worth of audience data across thousands of websites, we’ve uncovered five insights about traffic, engagement, and growth to implement into your…
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Eliminating Dead-End Pages and Optimizing for Recirculation
Many publishers focus on driving traffic, but what happens after a visitor lands on a site is more important for driving reader loyalty. Recirculation, or the percentage of readers who…
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Global audience insights from the fourth quarter of 2025
In the fourth quarter of 2025, Average Engaged Time remained highest in Central/Eastern Europe, social traffic increased across multiple regions, and reader loyalty saw a sharp increase in Africa. Read…
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Audience Trends in the Age of AI
If you’ve spent any time in media circles lately, you’ve probably heard some variation of the phrase “traffic apocalypse.” It’s the idea that all the traditional channels of web traffic…
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Global audience insights from the third quarter of 2025
In the third quarter of 2025, Average Engaged Time fell across multiple regions, Mobile readership remained steady across a majority of regions, and Loyal readership remained highest in Northern Europe.…
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What AI Headline Testing reveals about audience engagement
Artificial Intelligence (AI) has quickly become a regular part of newsroom conversations, with generative AI tools transforming how teams create, test, and optimize content to maximize reader engagement. At Chartbeat,…
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The traffic source driving 40% of your pageviews
At any given moment, around 40% of your traffic isn’t coming from Google or Facebook. It’s coming from your own site. That’s internal traffic – the clicks readers make once…
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