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Experimenting in Loyalty Conversion with WNYC: Achieving Mobile-Desktop Parity
Nowadays, it’s pretty dang tough making an argument against the importance of mobile. Sure, in 2009, mobile represented a measly 1% of global Internet traffic. But in 2012 – the…
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Experimenting in Loyalty Conversion with WNYC: The Power of Complementary Content and The Big Mobile Question
A couple weeks ago, we kicked off our experiment in loyalty conversion with our good friends at WNYC’s On the Media. Inarguably, the show is one of WNYC’s crown jewels;…
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Experimenting in Loyalty Conversion with WNYC: The Kickoff
A few months ago, we sat down with the good folks at WNYC in their Lower Manhattan offices, wanting to get their feedback on some new products and features we…
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