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How does Recirculation vary by site category, device, and loyalty? Our data on the essential engagement metric
Recirculation is a real-time analytics metric that compares the number of people on a given page to the number of people who have continued their journey from that article to…
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Global audience insights from the third quarter of 2022
The third quarter of 2022 saw mobile traffic and engaged time remain largely unchanged while loyalty increased and search traffic slipped in some regions. Read on for more global insights…
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How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
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How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
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Tips from the Chartcorps: Using developer tools to identify referral sources and more
Due to Google’s frequent updates to their suite of search products, it’s not always clear what is considered Google Search, Google News, or another of their services that help readers…
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Global Audience Insights: Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.…
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Is there an optimal article length? The relationship between word count and engagement
Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported long reads. Write too much and you might lose readers who are just looking…
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Beyond Google Analytics: Why real-time data is essential for publishers
Google’s decision to sunset Universal Analytics in 2023 means that their users will either need to migrate to Google Analytics 4 or seek an alternative for real-time analytics. As a…
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Growth in mobile traffic and engagement: Global audience insights from Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.…
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What we know about the recent drop in Facebook Instant Article traffic
We regularly field questions from our customers about how their data compares to global referral and engagement patterns. In May, when several of our partners notified us of a substantial…
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Global audience insights from the first quarter of 2022
The first quarter of 2022 saw reader engagement improve despite decreases in pageviews from mobile devices and social platforms. While loyalty remained high in Europe, other regions weren’t as successful…
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What a multi-year analysis of traffic sources, device type, and loyalty tells us about the year ahead
Understanding your readers starts with understanding how they discover your content. Before testing a headline or repositioning an article or finding another strategy to entice them to come back another…
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